THE WORKSHOP FOR SUCCESSFUL RETAILERS
A half-day seminar series that brings the best of INSTORE magazine to you in person. The line-up includes a slate of INSTORE experts to bring you tactical and practical information in a fun and lively format.
$99 enrollment fee includes all workshop materials and refreshments, and a $60 hotel voucher to use at any DMC preferred hotel. To make hotel reservations, call (800) DAL-MKTS or go to dallasmarketcenter.com/travel.
| INSTORE Live! Workshop Sessions |
Wednesday, June 23, 2010 1 – 6:30 p.m. | |
|---|---|---|
| 12:30-1 p.m. |
Registration/Check-In/Welcome | |
| 1 p.m. |
 Full Bio |
Challenging Your People to Be Their Best Presenters: Richard Fenton and Andrea Waltz Getting others to produce at peak levels on a consistent basis is a major challenge, but not impossible… if you know how! Learn how to drive sales and achieve outstanding team performance with techniques designed to get people outside their “comfort zones” and reach breakthrough performance. Learn about the four selling styles, how to shift focus from results to behaviors, how to establish non-negotiable standards for your team and why owners and managers must celebrate failure as well as success. |
| 2 p.m. |
 Full Bio |
Peace of Mind Cash Flow Management Presenter: Philip Campbell Learn how to take control of your cash flow, eliminate your worries and take care of your business. Obtain “peace of mind” through a disciplined schedule of cash flow projections that will transform the way you manage your business. |
| 3-3:15 p.m. |
Break & Book signings | |
| 3:15-4 p.m. |
 Full Bio  Full Bio |
Lifestyle Merchandising: Quick Changes, High Impact Presenters: Jose Santiago Pedrosa and Fred Munnell See a beautiful tableau of products set up on a table, then the same products within the same lifestyle completely re-merchandised for a seasonal change on another, demonstrating how lifestyle branding should always lead merchandising. Finally, watch how both lifestyle and merchandising changes right before your eyes--all with the very same products--on a third table. Magic! |
| 4-4:45 p.m. |
 Full Bio |
Crazy, Creative Store Promotions That Work Presenter: Mary Liz Curtin Promotions are all about creating excitement, entertaining your customers, making your store a destination and above all, stimulating sales. Celebrate all of the holidays and make up some of your own with open houses, charity tie-ins, product demonstrations, contests, gift certificates and more – all without breaking the bank. Mary Liz will show you how to plan, publicize and run an event, give you ideas for names that pull customers in and share her secrets for coming up with new and interesting parties, classes and events. |
| 4:45-5:30 p.m. |
 Full Bio |
Get Connected: It’s the Fab Techno Lab! Presenter: J M.H. Schwanke AIFD, PFCI, AAF Does your business communication program include building customer relationships through online social networking? If not, and you are all in a Twitter and can’t look yourself in the Facebook, it’s time. This no-intimidation session will have you texting, surfing and tweeting as well as any teenager. Fun gathering tackling serious business. LOL. |
| 5:30-5:45 p.m. |
Break & Book signings | |
| 5:45-6:30 p.m. |
Bonus Session: Idea Swap Kick back with INSTORE LIVE! attendees over refreshments to re-cap the day and exchange ideas. | |
For more information or to register, call (214) 583-8792 or e-mail Pat Zajac.
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