Vice President of Marketing, Apparel

Department:  Marketing and Creative Services

Date Posted: 3/12/2019

Position Summary: The Vice President, Marketing, Apparel owns marketing for Women’s Apparel & Accessories, Western, Children’s, Men’s, and Bridal - from creation through implementation.

 

Position Description (Italics reflect performance appraisal criteria):

·         Define the strategic vision for all Apparel categories.

·         Develop and execute comprehensive strategic marketing plan and programs to support sales and revenue objectives.

·         Direct internal resources (creative, PR, events, website, social, events) to deliver the marketing plan and ensure execution.

·         Develop and manage marketing budget.

·         Oversee development and production of marketing materials.

·         Collaborate with cross-functional partners (Leasing, Retail Development) to ensure integration.

·         Develop and execute media plans including print, online, social media and email.

·         Measure impact of marketing initiatives and develop strategies to address key learnings.

·         Adjust marketing strategy to meet changing market and competitive conditions.

·         Other related duties as assigned.

Positions Supervised:

·         None

 

Required Education:

·         Bachelor’s Degree in Advertising, Marketing or related field

·         MBA preferred

 

Required Experience:

·         Minimum 15 years of progressive marketing experience; agency experience preferred

·         Strong leadership, collaboration, project management, and problem-solving skills

·         Excellent written and verbal communication skills; must be able to lead and influence others.

·         Strong sense of ownership and accountability

·         Self-starter, assertive, go-getter with high energy and desire to drive the business

·         Apparel experience preferred

Physical Requirements:

·        Office Environment – Ability to sit for vast majority of work shift.

·        Market Environment – Duties are more strenuous and requite light lifting, moving and a significant amount of walking.

To Apply


Apply Direct

Mailing Address

Dallas Market Center
2100 Stemmons Freeway
Dallas, TX 75207