Vice President of Marketing Home, Design & Lighting

Department:  Marketing and Creative Services

Date Posted: 11/15/2019

Position Summary:     Do you dream in color? Strategize in style? The VP of  Home, Design & Lighting guides marketing campaigns from the light of inspiration through creation and implementation to connect with designers, retailers and exhibitors.                                                                                                                                         

Position Description:

 

  • Define the strategic vision for  Home/Daily Design audience & Lighting industries
  • Develop and execute comprehensive strategic marketing plan and programs (including special events) to support sales and revenue objectives.
  • Direct internal resources (creative, pr, events, website, social) to deliver the marketing plan.
  • Develop and manage marketing budget.
  • Oversee development and production of marketing materials.
  • Collaborate with cross-functional partners (Leasing, Retail Development) to ensure integration.
  • Develop and execute media plans including print, online, social media and email.
  • Measure impact of marketing initiatives and develop strategies to address key learnings.
  • Adjust marketing strategy to meet changing market and competitive conditions.
  • Other related duties as assigned.

 

Positions Supervised:

 

  • Event Manager, ARTS Awards & Design
  • Marketing Manager, Lighting

 

Required Education:

 

  • Bachelor’s Degree in Advertising, Marketing or related field
  • MBA preferred

 

 

Required Experience:

 

  • Minimum 10 years of progressive marketing experience; agency experience preferred
  • Strong leadership, collaboration, project management, and problem-solving skills
  • Excellent written and verbal communication skills; must be able to lead and influence others.
  • Strong sense of ownership and accountability
  • Self-starter, assertive, go-getter with high energy and desire to drive the business

 

To Apply


Apply Direct

Mailing Address

Dallas Market Center
2100 Stemmons Freeway
Dallas, TX 75207