DALLAS – January 23, 2020 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that American Hat Company will open a new showroom inside its growing western marketplace on the 14th floor.
American Hat Company is making a permanent home in Dallas and joins dozens of leading companies recently committed to new showrooms at Dallas Market Center. This showroom addition further solidifies Dallas Market Center’s position as the dominant western marketplace for the widest array of products including an unrivaled collection of major brands in hats and headwear, boots and footwear, western apparel and accessories, and tack and equipment.
“We are truly excited to partner with Dallas Market Center and open our first permanent showroom,” said Keith Mundee, President of American Hat Company. “We’ve had great success exhibiting in the Temps in Dallas and that’s why we’ve chosen to make a deeper commitment to join our peers and industry leaders inside the world’s largest western marketplace.”
“We are pleased to strengthen our long-standing relationship with American Hat Company as their investment in the Dallas marketplace continues to grow,” said Cindy Morris, president and CEO of Dallas Market Center. “We look forward to partnering with them to serve retailers with American Hat Company products that represent excellence inside a marketplace with unmatched selection across all categories.”
Dallas Market Center features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.
For more than 100 years, American Hat Company has been committed to producing the finest quality, handmade, cowboy hats in the world. Today, the company continues to represent the traditions and values of the iconic American cowboy, setting the standard for durable straw and felt western hats made with classic style. American Hat Company delivers best-selling and new products to customers that are hand crafted, from design to finish, with superior customer service, all from Bowie, Texas.
Construction is already underway inside Dallas Market Center, with a grand opening celebration to come for the debut of the most comprehensive western marketplace in the world that features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.
WESA’s decision to move the International Western/English Apparel & Equipment Markets to Dallas beginning in 2021 was based upon a number of factors including Dallas’ superior entertainment and travel value. Throughout Dallas Market Center’s six decades of service to buyers and sellers the company has worked hard to ensure the availability of nearby accommodations, restaurants, entertainment, and support services that are plentiful, convenient, and affordable. To that end, according to Business Travel News, Dallas offers lower total business travel costs than most U.S. tradeshow destinations including Denver, Atlanta, and Las Vegas. Centrally located within a short travel time from any location in the U.S. and Latin America, Dallas Market Center has more than 5,000 hotel rooms available within one mile including numerous budget options as well as hundreds of restaurants.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com.
About WESA and the International Western/English Apparel & Equipment Markets
The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at https://wesatradeshow.com/