DALLAS – September 11, 2019 – ELK Lighting, a leading brand in the residential lighting market, has made a long-term commitment to Dallas Market Center via a multi-year renewal for their Trade Mart 3606 and 3664 showrooms. ELK’s showrooms feature the company’s inspired, distinctive, and design-driven lighting.
“Our location in Dallas Market Center has always been important to our business. We know that renewing our lease for our lighting showroom was necessary to keep our products and brand in front of our customers, and we are very excited about some changes you should see from us in January 2020. Our relationship with the Dallas Market Center has always been a beneficial one, and we look forward to having continued success in Dallas,” says David Pamer, CEO of ELK Group International.
ELK joins dozens of lighting companies deepening their commitment to Dallas Market Center via long-term renewals, expansions, or new leases. The total space under new agreements for the Lightovation show is more than 100,000 square feet and represents the largest collection of new lighting leases since 2007.
“There are many success metrics within our business model, but perhaps the most coveted is to secure a lease renewal from a major brand like ELK Lighting that extends beyond a three-year period,” says Cindy Morris, President and CEO of Dallas Market Center. “With more than 40 new lighting leases, we are underscoring our position and strength as the lifestyle marketplace that is the destination for the lighting industry. Our innovative approach to business continues to make the Dallas marketplace valuable to lighting brands via new tools and improved partnerships for the long-term.”
Lightovation at Dallas Market Center, the largest residential lighting trade event in North America, offers decision makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories, along with smart home technology, home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.
Visit the Lightovation page of the Dallas Market Center website for more information about the show, including registration, and hotel and travel assistance. Note that for January a new, earlier date pattern for Lightovation will mean a head start on business for the new year: Lightovation will take place January 8-12, 2020. Also, keep up-to-date by following the #Lightovation hashtag on social media, visiting the Lightovation Facebook page and joining the Lightovation Lighting Industry Discussion Group.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at dallasmarketcenter.com.
About ELK Group International
ELK Group International (EGI) is a premier manufacturer of lighting fixtures, decorative accessories, and furniture headquartered in Nesquehoning, PA. We offer depth and breadth across a myriad of home furnishing categories - including lighting, indoor/outdoor furniture, wall décor, accessories and more. With design styles ranging from updated traditional to soft modern, we invite you to explore one of the most significant home furnishing offerings in the industry. Over the past three decades, EGI has built a solid reputation within the lighting community for its quality fixtures and responsive service.