Partrade to Open Showroom
at Dallas Market Center

– Metalab, Lami-Cell, Wildfire Saddlery, Equi-Sky and Wintec To Show Inside Largest Western Marketplace –


DALLAS – August 19, 2019 – Dallas Market Center, the leading western lifestyle marketplace and home to WESA’s International Western/English Apparel & Equipment Markets beginning in 2021, announces that Partrade Trading Company will open a permanent showroom inside its growing western marketplace.


In business since 1955 and based in Kinston, North Carolina, Partrade Trading Company is a premier international distributor of world-class bits, spurs and riding equipment. Today the company designs, manufactures and distributes fine western products under the brands Metalab, Lami-Cell, Wildfire Saddlery, Equi-Sky and Wintec. Partrade will showcase their collection of quality products on the 14th floor of the World Trade Center adjacent to other tack showrooms.


Said Alex Tsou, president of Partrade: “Because we’re dedicated to bringing the most innovative riding products to retailers from across North America, a permanent showroom in Dallas gives us a welcomed advantage. We’re excited to reach more buyers in a marketplace that is uniting leading tack companies alongside hundreds of western resources.”


Partrade joins a neighborhood of top tack companies in North America including Equibrand, Professional’s Choice, and Cactus Ropes/Cactus Gear who have recently committed to new showrooms at Dallas Market Center. This news further solidifies Dallas Market Center’s position as the dominant western marketplace for apparel, boots and footwear, accessories, and tack and equipment.


“We are pleased to welcome Partrade to Dallas, which gives us a very strong collection of the top tack companies in the country--all committed to long-term agreements in permanent showrooms,” said Cindy Morris, president and CEO of Dallas Market Center. ”The western momentum in Dallas continues as we create the world’s largest and most comprehensive western marketplace.”


Dallas Market Center features hundreds of western lifestyle brands serving retail buyers from across the U.S. and internationally. In fact, no other marketplace in the world attracts more buyers seeking western and western-inspired products, including retailers broadening their merchandise mix.


WESA’s decision to move the International Western/English Apparel & Equipment Markets to Dallas beginning in 2021 was based upon a number of factors including Dallas’ superior facilities, which includes thousands of free parking spaces, dozens of adjacent hotels with shuttle service to the market center, efficient dock services, well-maintained vertical transportation, boosted cell phone coverage, enhanced WiFi, and on-site restaurants and catering. Throughout Dallas Market Center’s six decades of service to buyers and sellers the company has worked hard to ensure that customers receive the support services they need to make their business experience in Dallas successful.


About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at


About WESA and the International Western/English Apparel & Equipment Markets

The Western & English Sales Association (WESA) was organized in 1921 and its founders launched an initial trade show in Denver in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, WESA is more than 900 members strong and produces the International Western/English Apparel & Equipment Markets, the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience. WESA Markets are regarded as the single-sourcing entity for more than 1,300 product lines, bringing more than 4,500 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitors, bringing soil business and lifestyle expertise to the trade, through Market seminars and demonstrations. The WESA website is available at