Visual Comfort Group Announces New Name; Deepens Commitment to Dallas Market Center

—Extends Generation Lighting Lease For Multiple Years—

DALLAS – January 8, 2020 –Visual Comfort Group has adopted a new name, Visual Comfort & Co., and has deepened its commitment to Dallas Market Center via a multi-year lease extension for its Generation Lighting brand. Generation Lighting features designer collections including ED Ellen DeGeneres, Kelly by Kelly Wearstler, AH by Alexa Hampton, TOB by Thomas O’Brien, Lauren Ralph Lauren, and C&M by Chapman & Myers in addition to the legacy collections of Feiss and Sea Gull. Generation Lighting’s expansive open-daily showroom is located in Dallas in the Interior Home + Design Center, 1D321.

“We are grateful for our partnership with Dallas Market Center and the opportunity to continue to showcase the largest selection of our products available anywhere in the world,” said CEO Andy Singer. “The investments Visual Comfort & Co. continues to make in Dallas demonstrate our commitment to both the lighting community and to Dallas Market Center as North America’s largest residential lighting marketplace.”

According to Cindy Morris, President and CEO of Dallas Market Center, “Visual Comfort’s family of brands are true destinations in Dallas. Season after season they present lighting crafted with style and quality appreciated by savvy customers. The depth of their commitment is a service to loyal buyers visiting from across North America and internationally, and the agreement affirms our position as the dominant lighting marketplace for companies serving both the retail showroom channel and the year-round interior design channel.”

Visual Comfort & Company’s Generation Lighting joins dozens of lighting companies deepening their commitment to Dallas Market Center via long-term renewals, expansions, or new leases. The total space under new agreements is more than 170,000 square feet and represents the largest collection of new lighting leases since 2007.

Lightovation at Dallas Market Center, the largest residential lighting trade event in North America, offers decision makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories. In addition to hosting Lightovation, the marketplace includes the largest open-daily design center in North America and welcomes thousands of members of the interior design trade every month.

Visit the Lightovation page of the Dallas Market Center website for more information about the show, including registration, and hotel and travel assistance. Note that for January a new, earlier date pattern for Lightovation will mean a head start on business for the new year: Lightovation will take place January 8-12, 2020. Also, keep up-to-date by following the #Lightovation hashtag on social media, visiting the Lightovation Facebook page and joining the Lightovation Lighting Industry Discussion Group.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in lighting, home décor, furniture, gifts, and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at