Social Media & Marketing Specialist

Company:  Diverse Marketing

Date Posted: 5/20/2022

Come be a key part of the fastest growing and dynamic manufacturer rep company in the Gift and Toy Industry with over 60 years in the business!

Join Diverse Marketing a national sales and marketing agency representing a wide variety of vendors in the Gift & Toy industries to independent retailers, mid-tier, and key accounts throughout the entire US, with a team of over 100 sales Managers. We are headquartered in the Dallas World Trade Center and have operating showrooms in Dallas, Atlanta, Minneapolis, Las Vegas and Seattle and offer an in-depth e-commerce website to allow our retailers to shop 24/7.

The Social Media & Marketing Specialist is an integral part of the continued growth of Diverse Marketing! The ideal candidate for this position is a creative thinker that can collaborate and lead social media and digital marketing campaigns. We are looking for someone who wants to work in a fast-paced environment and is excited about their job!
Primary Responsibilities

• Create and implement engaging social content and campaigns that represent Diverse Marketing and help to grow the company’s social media presence
• Monitor website traffic and take measures to ensure site is maintained
• Optimize social media posts (language, tone, message) based on our target audiences’ behaviors)
• Develop and maintain content for company websites consistent with brand standards
• Collaborate with B2B team; provide guidance on marketing and social media aspects of the company’s B2b web presence
• Create and design signage for all major markets
• Plan, build and execute all email campaigns
• Coordinate with internal and external teams to create advertising posts

• Bachelor's degree or equivalent experience in Marketing, communications, or business
• 1 - 3 years' experience in marketing/brand management/social media
• Strong organizational and project management skills, as well as attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Experience in the Adobe Creative Suite, Wix, WordPress, Microsoft Suite, Canva, and Constant Contact
• An eye for aesthetics and detail
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Solid knowledge of SEO, analytical tools, and keyword research to analyze metrics and create reports
• Must understand our vendor and rep community priorities
• Excels in a team environment; demonstrates strong collaboration skills and flexibility
• Occasional travel may be required
• Ability to manage multiple priorities

To Apply

Maggie New
Diverse Marketing
(757) 692-7760