Director of Marketing - Apparel

Department:  Marketing and Creative Services

Date Posted: 2/3/2021

Position Summary:    Do you dream in color? Strategize in style? This role will be responsible for guiding marketing campaigns from inspiration through creation and implementation to connect with Apparel/Accessories retailers and exhibitors.                                                                

Position Description:

  • Define the strategic vision for soft goods categories/industries including Apparel & Accessories, Footwear, Children’s, Men’s, Fine Jewelry and Western/English.
  • Develop and execute comprehensive strategic marketing plan and programs to drive traffic to market and support sales and revenue objectives.
  • Direct internal resources (creative, PR, operations, digital) to deliver the marketing plan to support key objectives.
  • Define at-market event strategy, based on business priorities, to drive buyer traffic across campus.
  • Develop and manage marketing event budget.
  • Manage all at-market events, hospitalities and related programs/initiatives.
  • Collaborate with in-house catering partner on all event planning, execution and billing.
  • Oversee development and production of marketing materials (signage, digital content, print collateral).
  • Develop and execute leasing sales materials as needed to support revenue driving initiatives.
  • Collaborate with cross-functional partners (Leasing, Retail Development) to ensure integration.
  • Collaborate with interdepartmental team members to ensure efficiencies, cross promotion opportunities and marketing support (ex. Gift/Home, Lighting, Design).
  • Execute/Collaborate on key programs/initiatives specific to the Apparel industry (Style Eyes/Influencers, Fashion Shows, Product trend activations)
  • Assist with ideation, exhibitor relations and asset gathering related to bi-annual Spark magazine editions.
  • Measure impact of marketing initiatives and develop strategies to address key learnings.
  • Adjust marketing strategy to meet changing market and competitive conditions.
  • Other related duties as assigned.
  • $70-$80K

Required Education:

  • Bachelor’s Degree in Advertising, Marketing or related field.

Required Experience:

  • 6 to 8 years of progressive marketing experience; agency experience preferred.
  • Strong leadership, project management, and problem-solving skills.
  • Highly collaborative individual capable of adapting to changing industry conditions.
  • Excellent written and verbal communication skills; must be able to lead and influence others.
  • Strong sense of ownership and accountability.
  • Self-starter, assertive, go-getter with high energy and desire to drive the business.
  • Knowledge of wholesale buying, and/or apparel/fashion industry preferred.
  • Knowledge of digital marketing best practices preferred.
  • Event planning background preferred.

Physical Requirements:

  • Office Environment – Ability to sit for vast majority of work shift.
  • Market Environment – Duties are more strenuous and requite light lifting, moving and a significant amount of walking.
  • Weekend work required during Apparel & Accessories markets; minimal travel on occasion.

Required Competencies:

  • Analytical Orientation: Creates measurable, quantitative metrics to monitor success.
  • Business Acumen: Knows how businesses work; knowledgeable in current and future policies, practices, trends, technology and information affecting his or her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
  • Communication: Effectively listens to others and makes clear and effective oral presentations to individuals and groups regarding work-unit or organization issues.  Communicates effectively in writing; is clear, concise and easily understood.
  • Creativity: Develops new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Flexibility: Adapts to change in the work environment in ways that help work-unit staff keep projects “on course.”
  • Interpersonal Savvy: Relates well to all kinds of people inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; can diffuse even high-tension situations effectively and communicate highly technical information in a simplistic and easily understandable way.
  • Interpersonal Skills: Considers and appropriately responds to the needs, feelings, capabilities, and interests of others.
  • Organizing: Can marshal resources to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information in a useful manner.
  • Planning: Establishes policies, guidelines, plans, and priorities required to meet work-unit or organization objectives.
  • Resource Utilization: Effectively and efficiently uses materials, supplies, equipment, systems or organization facilities.
  • Self-Management: Engages in the effective use of self-assessment and self-management techniques in order to proactively and continuously improve own performance.  Exhibits full responsibility for one’s own work achievements and consistently maintains a high level of self-management that contributes to sustained high performance.
  • Strategic Perspective: Looks toward the broadest possible view of an issue or challenge; can easily pose future scenarios; can think globally; can discuss multiple aspects and impacts of issues and project them into the future.
  • Time Management: Effectively uses the time available to complete work tasks and activities that lead to the achievement of expected work objectives (as results or outputs).

To Apply

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Dallas Market Center
Human Resources
2100 Stemmons Freeway
Dallas, TX 75207