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Modern Forms to Debut 15,000-Square-Foot Showroom at January 2018 Lightovation

—Stylish Designs, Unmatched Efficiency, and Smart Tech On Display—
—Announces Entry into Fan Category with Dozens of Designs—
 —Opening Celebration Includes Electric Car Giveaway—

DALLAS – December 26, 2017 – Lightovation—Dallas International Lighting Show, already the largest and most important lighting trade event in North America, announces the addition of a sizeable stand-alone showroom for Modern Forms debuting during the next edition of the show, January 17-21, 2018 at Dallas Market Center. The 15,000-square-foot showroom, located in Trade Mart 4808, will feature an unprecedented range of new designs, a new product category, innovative technology, and special promotions including an electric car giveaway for lighting retailers.

The new Modern Forms showroom, located diagonally across the atrium from the WAC space in Trade Mart 3101 where the brand was previously located, is 50 percent larger than the current WAC showroom and allows for the company to showcase more new products, to meet with more customers, and to offer unrivaled hospitality.
Among the highlights in the Modern Forms’ showroom debut are 220 more SKUs, a great number of additional ceiling fixtures, and the debut of fans as a new category for the company.  The launch of fans will include 80 SKUs and 27 core designs. Modern Forms Fans use only DC motors powered by WAC LED and controls technology. The Modern Forms smart ceiling fans, most of which integrate LED luminaires, feature a range of interior/exterior styles, while utilizing smart “Adaptive Learning Technology” exclusively developed by WAC Lighting.
“Our showroom launch in Dallas will be the strongest Modern Forms introduction since its inception,” said founder Dirk Wald. “In addition to the groundbreaking smart ceiling fans, Modern Forms will debut more than 220 luminaire designs, including many new sleek and sophisticated chandeliers, pendants, and sconces.”
“Modern Forms is a company that continues to deliver unbelievable value to the industry and to its customers,” said Cindy Morris, president and CEO of Dallas Market Center. “They present the highest level of superior design, innovation, and customer service. We applaud the debut of their new showroom and we look forward to supporting their growth for years to come.”
In addition to state-of-the-art and stylish products, the showroom will open a customer lounge complete with daily chef’s breakfasts and lunches, and will present a hospitality bar with top-shelf boutique-style beverages. The coffeehouse seating and lounge will become a center of networking and entertaining during Lightovation.
To celebrate the debut of the Modern Forms showroom the company will be giving away an electric car during the show. The vehicle being given away is the most anticipated electric car from the leading manufacturer of luxury electric cars based in California, and is designed to attain the highest safety ratings in every category while achieving 220 miles of range. Wait lists for delivery of this coveted cutting-edge vehicle are as long as two years, but the one being given away during Lightovation already has a priority Spring 2018 delivery reservation.
In order to win, customers are invited to attend the “Get Lit Get Lucky” Get-Together on Thursday evening, January 18, from 6 p.m. – 9 p.m. Exciting raffles will be drawn throughout the night, including door prizes for 100 smart devices that work with Modern Forms Fans, including ecobee, Nest, Amazon Alexa, and Google Home. Premium drawings will include Tropical Vacations and the luxury electric vehicle.
Lightovation takes place concurrently with Dallas Total Home & Gift Market (January 17-23) as well as Dallas Holiday & Home Expo (January 17-23), Dallas Total Housewares & Gourmet Market (January 17-23), and The Temps at Total Home & Gift Market (January 17-21).  No other wholesale trade event in the U.S. offers the opportunity to discover more new products and best-selling lighting, along with home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.
Looking ahead to June 2018, make plans to secure special rates for summer market hotels—limited blocks of $99 rooms available for retailers and $129 rooms available for reps at the Sheraton, the lighting industry’s official host hotel. Stop by the info booth on the third floor of the Trade Mart for information. While visiting the booth, nominate retail personnel who have never been to market before for the June 2018 Light Stars program, and get info about 2018 Showroom of the Year nominations, which opened Dec. 4, 2017, in partnership with Lighting & Decor magazine. 
Registration for the January edition of Lightovation is open, and exclusive hotel and airfare rates can be booked through Market Travel. Additional information about the show will be posted as it becomes available to the Lightovation page of the Dallas Market Center website. Keep abreast of the latest developments by following the #Lightovation hashtag on social media or via Dallas Market Center’s own FacebookTwitter, Snapchat, and Instagram feeds.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at