September Total Home & Gift Market Sees Accelerated Return of Loyal Buyers and More New Customers
—strict health and safety measures remain in place; show sees 67% attendance compared with previous year; 9% new buyers attend the show—
DALLAS – September 30, 2020 – Dallas Market Center welcomed an increasing number of loyal buyers and new buyers to its recent September Total Home & Gift Market as the marketplace continued to set the pace nationally for trade events attracting a wide range of retail stores and design agencies.
Following an August show that exceeded all expectations with strong attendance and confident order writing the September 23-25 show welcomed 67% of the buyers compared with the previous year—a gain of more than 10% from August. Attendance by home and design buyers was 78% compared with the previous year and attendance by apparel & accessories buyers was more than 90% compared with the previous year. The attendance by such a strong diversity of buyers reflects Dallas’ leading position as an efficient and comprehensive marketplace fulfilling buying needs across all major product categories.
In addition to a diverse set of buyers, the number of new buyers attending market in Dallas for the first time remained strong, representing 9% of total attendance. Over the last 90 days Dallas Market Center has seen a rapid increase in new buyer applications from across the Central U.S. and attendance from 47 states at trade events and open houses.
Total Home & Gift Market took place together with Dallas Design Week, which welcomed interior designers for in-person sessions and online events featuring thought leaders and experts. In addition to custom vignettes from a dozen showrooms created in the World Trade Center atrium as well as showroom specials and receptions across the marketplace, sessions included TAID Days of Education; the Sherwin-Williams Colormix Forecast 2021; Color Trends with Patti Carpenter; One-of-a-Kind Design with Christina Garcia, Nathan Hejl, and Roz Murphy; and Top Trends in Lighting with Libby Langdon and Shay Geyer. Visits by the design community supporting open-daily showrooms is above 80% compared with last year.
Outside of the show, Dallas County continued to report a steady decline in local COVID-19 cases now at the lowest daily case counts since April. Inside the marketplace and supporting the comfort, health and safety of all attendees, the market center continued strict new measures that began earlier in the summer and will remain in place for the foreseeable future.
Those protocols include mandatory face covering and temperature screening for every person entering the marketplace every day. Other efforts included low contact entry via the Market FastPass, which saw a dramatic adoption in the summer, as well as enhanced cleaning with hospital grade products, hundreds of hand sanitizing stations, limited food service, no gatherings, and signage for social distancing. Along with these new steps, there are safety measures that are part of the design of the marketplace: open parking, large entryways, quick registration in multiple areas, wide hallways, multiple escalators, and showrooms with controlled access to allow for the appropriate distance between customers.
As retailers continue to seek a wider array of new products and to visit the marketplace on their own schedule, only Dallas Market Center is open daily and presents a series of fall events to support inspiration, discovery, and ordering. In October, First Monday & Tuesday takes place October 5-6, followed by Apparel & Accessories Market October 20-23; KidsWorld October 20-23; and a Gift & Home Open House October 20-23. November and December will offer First Monday & Tuesday events.
Dallas is first in January with Total Home & Gift Market taking place January 6-12 and Temps January 6-9; Lightovation takes place January 7-10; Apparel & Accessories Market takes place January 13-16; KidsWorld January 13-16; the Dallas premiere of the largest Western and English trade events: WESA’s International Western/English Apparel & Equipment Trade Show plus AETA International Trade Show take place January 14-17; and Dallas Men’s Show takes place January 23-25.
Dallas Market Center offers buyers from around the world a complete lifestyle marketplace of best-selling and unique products in temporary and permanent showrooms, including the largest residential lighting trade event in North America; the largest and most successful open-daily design center; dominant trade events for gift, home décor, holiday and floral; and the nation’s most comprehensive apparel and accessories marketplace featuring the latest styles from East Coast and West Coast designers.
To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gourmet and housewares, home décor, holiday/floral, gifts, lighting and apparel. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.
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