| HiEnd Accents is a leading designer and distributor of affordable luxury bedding and accessories including bedding, bath, kitchen and home decor. Our customers include department stores, furniture chains, and online retailers and other brick and mortar stores.
We are looking for a Digital Marketing Manager with a successful record of managing B2C marketing efforts, including - affiliate programs, email marketing, social media growth (both paid and organic), content strategies, and best practices to target and engage customers that ultimately drive business growth. This position reports to the Senior Manager of eCommerce / Digital Marketing. Retail lead generation experience required.
Responsibilities
· Develop and manage the affiliate marketing strategy, including owning agency and media partner relationships – and driving implementation, and optimizations
· Ownership of weekly B2C and B2B outbound email promotions
· Create and own the digital marketing calendar
· Apply social media mastery in order to deliver against campaign objectives
· Be the day-to-day steward of paid social media campaigns and communicate status, results, and timelines
· Responsible for leading campaign development, activation, and innovation
· Analyze and develop segmentation and targeting strategies based on audience opportunity sizes, attributes, and first-party data
· Write original SEO-optimized original content for our site as well as 3rd-party partners
· Collaborate and work closely with other subject matter experts as needed across paid search and display, as well as non-paid channels like SEO and print (catalog, brochures, postcards, etc) to maximize the overall business result
Experience
· Bachelor’s Degree in Marketing, Business, or relevant degree
· 2+ years of experience managing affiliate partner management
· 2+ years of experience managing social media programs – growth and conversion
· 2+ years of content creation – articles, blogs
· 2+ years of running email marketing campaigns
· Working knowledge of SEO best practices
· Working knowledge of industry performance metrics
· Working knowledge of Google Analytics, Hootsuite, and Omnisend (or other ESPs)
· Working knowledge of print advertising
· Proven ability to optimize campaigns to KPIs, while demonstrating agility to adapt to modified
· Must be able to thrive in a fast-paced (and fun!) work environment
Knowledge
· Deep knowledge of digital marketing best practices
· Knowledge of principles and methods of brand building, advertising, promoting and selling products or services, including marketing strategy and tactics
· Strong knowledge of Microsoft Office Suite (Word, Excel, PowerPoint)
· Knowledge of image editing tools such as Adobe Photoshop, Canva, Spark, etc is a plus
Abilities
· Customer-centric brand steward
· Passionate about the category, marketing and digital
· High energy with a keen sense of urgency and drive to perform/deliver
· Relentless learner with a desire to try innovative approaches
· Able to thrive in a fast-paced environment and be resourceful and adaptable
· Strong communicator
· Excellent organization skills with extreme attention to detail
· Capable of proactively managing multiple projects at various stages of completion and quickly shifting priorities as needed
· Self-starter, confident and proactive
· Strategic thinker and curious
· Collaborative and flexible
Only qualified local applications accepted, please. For consideration, please attach a cover letter with your salary history and expectations.
HiEnd Accents offers excellent compensation. Other benefits include health insurance, vacation, and more. For more information about us, please visit www.HiEndAccents.com.
Job Type: Full-time
Pay: $3,600.00 - $5,000.00 per month
Benefits:
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
COVID-19 considerations:
Mandatory mask policy and social distancing is in place
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 2 years (Preferred)
Reail Industry: 2 years (Preferred)
Retail Lead Generation: 2 years (Preferred)
SEO: 1 year (Preferred)
Work Remotely:
No |
