Marketing Content Coordinator

Department:  Marketing and Creative Services

Date Posted: 9/9/2019

Position Summary: The Marketing Content Coordinator is a copywriter and content creator who plans, generates, and manages marketing communications across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. The position collaborates with marketing, corporate communications, customer relations, events, leasing and human resources to develop meaningful content across marketing channels, including email campaigns, email newsletters, corporate blog, social media, company website copy and public relations.

Position Description:

·         Work with marketing team and cross-functional partners to create and implement email campaigns, email newsletters, corporate blog posts, organic and paid social media, company website copy, public relations materials and general communications content

·         Assist with content strategy for communications platforms

·         Creates content for marketing email campaigns including copywriting, gathering images and coordinating graphic design and deployment

·         Creates content for email newsletters, including copywriting, gathering images and coordinating graphic design and deployment

·         Co-manages corporate blog, including edit calendar creation and copywriting posts

·         Coordinate organic social media programming and content, including Facebook, Twitter, Instagram and Pinterest

·         Coordinate paid social media content, including targeted advertisements across multiple industries

·         Grow followers and engagement across all social platforms; track and measure the level of engagement within our audiences over time

·         Cultivate relationships with trade publications, bloggers and national consumer press to increase media coverage and awareness of the Dallas Market Center brand

·         Draft, distribute and place numerous press releases in national trade and consumer publications; develop and pitch story ideas to media; draft talking points for media interviews

·         Organize, maintain and update key media contacts

·         Track and archive print and online coverage; post and circulate as needed

·         Work closely with a photographer and video specialist during Markets to capture commerce and product images for distribution and posting

·         Compile post-market content performance reports and analytics

·         Other related duties as assigned

 

Positions Supervised:

·         None

Required Education:

·         Bachelor’s Degree in Marketing, Communications, Liberal Arts, or related field

Required Experience:

  • 2-4 years of marketing experience with a focus on copywriting; familiarity with the principles of marketing
  • Proficiency in Microsoft Office, AP Stylebook and social media strategy (Facebook, Twitter, Instagram, YouTube, Pinterest)
  • Training in copywriting and an understanding of how to create content that motivates an audience
  • Project management skills per email campaign management, editorial calendar management, social media plans and deadlines within corporate and ongoing campaigns


To Apply


Apply Direct

Mailing Address

Dallas Market Center
2100 Stemmons Freeway
Dallas, TX 75207