Event Schedule
AETA International Trade Show
January 21 - 24, 2026
Visit Market Page
Book Hotel
The American Equestrian Trade Association (AETA) show is the premier global trade event showcasing the top brands in English riding supplies and lifestyle including apparel, accessories, and equipment as well as lifestyle resources such as gifts and home décor. Pre-register today to attend experience the newest in English.
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DMC EVENTS
Wednesday, January 21, 2026
DMC Events
8:30 am
Breakfast & Coffee Sponsored by She + Sky
January 21, 2026
| 8:30 am
WTC 12-1204
Visit DMC Events Page
Join She + Sky in booth WTC 12-1204 for breakfast and coffee!
DMC Events
8:30 am - 6 pm
Ring in, Win Big!
January 21, 2026
| 8:30 am - 6 pm
WTC 13 - Temps
Visit DMC Events Page
Stop by our big red telephone booth on the 13th floor and leave us a quick message! Your store will be entered for a chance to be highlighted in the June issue of Spark Magazine—plus you could win two free hotel nights for your next market and an Amex gift card.
DMC Events
9 am
KidsWorld Breakfast Club
January 21, 2026
| 9 am
WTC 8 - KidsWorld Studio
Visit DMC Events Page
Start your Market morning at the KidsWorld Breakfast Club — enjoy fresh coffee and a morning treat while discovering the latest in children’s apparel, accessories, footwear, toys, and gifts.
DMC Events
9:30 am
AETA Breakfast Bites
January 21, 2026
| 9:30 am
WTC 10 - Café
Visit DMC Events Page
Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.
DMC Events
9:30 am
Espresso Coffee Bar
January 21, 2026
| 9:30 am
WTC 14 - Atrium
Visit DMC Events Page
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
DMC Events
10 am
The DMC Scoop
January 21, 2026
| 10 am
WTC 1 - Atrium
Visit DMC Events Page
Join us at 10AM daily for tips and tricks on navigating market. Whether you're a new buyer, new to Dallas or just haven't seen us in a while, this quick rundown of all things DMC is for you.
DMC Events
10 am - 4 pm
Cowboy Parlor - Boot Shine
January 21, 2026
| 10 am - 4 pm
WTC 10 - Atrium
Visit DMC Events Page
Stop by the Cowboy Parlor to get your boots shines by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there.
DMC Events
10 am - 4 pm
Cowboy Parlor - Hat Shaping Sponsored by Hat Masters
January 21, 2026
| 10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page
Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy and check out our Western & English apparel no the 14th floor while you're there!
DMC Events
10:30 am
WTC 13 Mimosa Bar
January 21, 2026
| 10:30 am
WTC 13 - Temps
Visit DMC Events Page
Start your day with a mimosa to sip while you shop the latest styles of apparel and accessories on 13.
DMC Events
12 pm - 3 pm
Initial Charm Bar with Bara Boheme
January 21, 2026
| 12 pm - 3 pm
WTC 13 - Temps
Visit DMC Events Page
Visit Bara Boheme to discover trending jewelry items and express your style with a complimentary permanent bracelet and personalized charm piece. The first 50 retailers to attend will receive a complimentary initial charm, gift bag and other treats!
DMC Events
1 pm
WTC 12 Martini Bar
January 21, 2026
| 1 pm
WTC 12 - Temps
Visit DMC Events Page
Stop by the Temps on 12 for a complimentary martini to enjoy while you look at the latest styles of young contemporary!
DMC Events
2 pm
Beer & Seltzer Sponsored by EE:SOME
January 21, 2026
| 2 pm
WTC 12 - 4600
Visit DMC Events Page
Join EE:SOME in booth WTC 12-4600 for beer and seltzer!
DMC Events
2 pm
Perrier Pop-Up
January 21, 2026
| 2 pm
WTC 13 - Temps
Visit DMC Events Page
Stay refreshed while you source! Perrier will be popping up on the 13th floor, offering sparkling water to keep you energized as you explore the latest in fashion, accessories, and footwear. Stop by for a sip and a stylish sourcing experience!
DMC Events
2:30 pm
AETA Afternoon Treat
January 21, 2026
| 2:30 pm
WTC 10 - Atrium
Visit DMC Events Page
Grab a complimentary cup of coffee or glass of champagne to sip while you browse the latest products in the AETA temps on 10!
DMC Events
3 pm
Western Workshop Sponsored by Montana West
January 21, 2026
| 3 pm
WTC 10 - 10347
Visit DMC Events Page
Enjoy complimentary watermelon margaritas and personalized product giveaways from Montana West WTC 10 - 10347 - while supplies last!
DMC Events
3:30 pm
Tamales & Cervezas
January 21, 2026
| 3:30 pm
WTC 14300 Aisle
Visit DMC Events Page
Grab a tamale and beer to fuel up before you discover the latest styles of Western on WTC 14.
DMC Events
4 pm
Sweet Treat Cart
January 21, 2026
| 4 pm
WTC 10th Floor
Visit DMC Events Page
Perk up your sourcing journey with a refreshing treat! Our Sweet Treat Pop-Up Cart is rolling through the 10th floor offering buyers complimentary frozen treats for one hour only. It's the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.
DMC Events
4 pm
WTC 15 Spritz Bar
January 21, 2026
| 4 pm
WTC 15th Floor
Visit DMC Events Page
Stop by District 15 for a complimentary spritz to enjoy while you look at the latest styles on the 15th floor.
DMC Events
6:15 pm
Western & English Fashion Show
January 21, 2026
| 6:15 pm
WTC 1 - Atrium
Visit DMC Events Page
Join us for an evening on the runway as we showcase the newest trends and styles in Western & English. Get inspired and source the looks from WTC 10, 11, and 14 the next day.
DMC Events
7 pm - 8 pm
Western & English Fashion Show Afterparty
January 21, 2026
| 7 pm - 8 pm
WTC 1 - Atrium
Visit DMC Events Page
The Chad Cooke Band returns to the stage with their crowd-favorite country sound.
Thursday, January 22, 2026
DMC Events
8:30 am - 6 pm
Ring in, Win Big!
January 22, 2026
| 8:30 am - 6 pm
WTC 13 - Temps
Visit DMC Events Page
Stop by our big red telephone booth on the 13th floor and leave us a quick message! Your store will be entered for a chance to be highlighted in the June issue of Spark Magazine—plus you could win two free hotel nights for your next market and an Amex gift card.
DMC Events
9:30 am
AETA Breakfast Bites
January 22, 2026
| 9:30 am
WTC 10 - Café
Visit DMC Events Page
Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.
DMC Events
9:30 am
Espresso Coffee Bar
January 22, 2026
| 9:30 am
WTC 14 - Atrium
Visit DMC Events Page
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
DMC Events
10 am
The DMC Scoop
January 22, 2026
| 10 am
WTC 1 - Atrium
Visit DMC Events Page
Join us at 10AM daily for tips and tricks on navigating market. Whether you're a new buyer, new to Dallas or just haven't seen us in a while, this quick rundown of all things DMC is for you.
DMC Events
10 am - 4 pm
Cowboy Parlor - Boot Shine
January 22, 2026
| 10 am - 4 pm
WTC 10 - Atrium
Visit DMC Events Page
Stop by the Cowboy Parlor to get your boots shines by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there.
DMC Events
10 am - 4 pm
Cowboy Parlor - Hat Shaping Sponsored by Hat Masters
January 22, 2026
| 10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page
Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy and check out our Western & English apparel no the 14th floor while you're there!
DMC Events
10:30 am
WTC 13 Mimosa Bar
January 22, 2026
| 10:30 am
WTC 13 - Temps
Visit DMC Events Page
Start your day with a mimosa to sip while you shop the latest styles of apparel and accessories on 13.
DMC Events
12 pm
KidsWorld Lunch Bites
January 22, 2026
| 12 pm
WTC 8 - 8600 Aisle
Visit DMC Events Page
Stop by the 8th floor to enjoy light bites while discovering the latest in children's apparel, accessories, footwear, toys, and gifts.
DMC Events
12 pm - 3 pm
Initial Charm Bar with Bara Boheme
January 22, 2026
| 12 pm - 3 pm
WTC 13 - Temps
Visit DMC Events Page
Visit Bara Boheme to discover trending jewelry items and express your style with a complimentary permanent bracelet and personalized charm piece. The first 50 retailers to attend will receive a complimentary initial charm, gift bag and other treats!
DMC Events
1 pm
WTC 12 Martini Bar
January 22, 2026
| 1 pm
WTC 12 - Temps
Visit DMC Events Page
Stop by the Temps on 12 for a complimentary martini to enjoy while you look at the latest styles of young contemporary!
DMC Events
1 pm - 3 pm
Trend Tour and Party with Boutique Hub: 14th Floor
January 22, 2026
| 1 pm - 3 pm
WTC 14th Floor
Visit DMC Events Page
Explore Dallas Market Center with Ashley Alderson and Samantha Conner of The Boutique Hub! Discover Western & English trends and learn all about shopping the 14th Floor!
Join us after the tour at 2pm for music, treats and drinks.
DMC Events
2 pm - 5 pm
Western Workshop: Hooey Brands Trucker Hat Chainstitching with Fowl & Maker
January 22, 2026
| 2 pm - 5 pm
WTC 14 - Atrium
Visit DMC Events Page
Join us for an exclusive experience with live chain stitching artist, Fowl & Maker and product giveaway from Hooey Brands WTC 14725
DMC Events
2:30 pm
AETA Afternoon Treat
January 22, 2026
| 2:30 pm
WTC 10 - Atrium
Visit DMC Events Page
Grab a complimentary cup of coffee or glass of champagne to sip while you browse the latest products in the AETA temps on 10!
DMC Events
3 pm
Rodeo Ritas
January 22, 2026
| 3 pm
WTC 10 - Perms
Visit DMC Events Page
Mosey over to the 10th floor for complimentary margaritas. While you sip, explore a roundup of the latest western, english and crossover apparel and accessories.
DMC Events
3 pm - 5 pm
WTC 7 Block Party
January 22, 2026
| 3 pm - 5 pm
WTC 7 - Atrium
Visit DMC Events Page
Walk the block while you shop 7th Floor Cash & Carry and Fine Jewelry! Enjoy a complimentary spritz from the Dallas Market Center and visit participating showrooms for great deals, snacks, drinks, swag, and more!
DMC Events
3:30 pm
Tamales & Cervezas
January 22, 2026
| 3:30 pm
WTC 14300 Aisle
Visit DMC Events Page
Grab a tamale and beer to fuel up before you discover the latest styles of Western on WTC 14.
DMC Events
4 pm
Sweet Treat Cart
January 22, 2026
| 4 pm
WTC 10th Floor
Visit DMC Events Page
Perk up your sourcing journey with a refreshing treat! Our Sweet Treat Pop-Up Cart is rolling through the 10th floor offering buyers complimentary frozen treats for one hour only. It's the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.
DMC Events
4 pm
WTC 15 Savory Bites
January 22, 2026
| 4 pm
WTC 15th Floor
Visit DMC Events Page
Stop by the 15th floor to enjoy a savory snack while discovering the latest in apparel, and accessories in permanent showrooms.
DMC Events
5 pm - 7 pm
Sips & Saddles AETA Happy Hour
January 22, 2026
| 5 pm - 7 pm
WTC 10 - Atrium
Visit DMC Events Page
Join us for a spirited AETA Happy Hour - an evening of connection, cocktails, and camaraderie among equestrian industry professionals.
Friday, January 23, 2026
DMC Events
8:30 am - 3 pm
Ring in, Win Big!
January 23, 2026
| 8:30 am - 3 pm
WTC 13 - Temps
Visit DMC Events Page
Stop by our big red telephone booth on the 13th floor and leave us a quick message! Your store will be entered for a chance to be highlighted in the June issue of Spark Magazine—plus you could win two free hotel nights for your next market and an Amex gift card.
DMC Events
9:30 am
AETA Breakfast Bites
January 23, 2026
| 9:30 am
WTC 10 - Café
Visit DMC Events Page
Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.
DMC Events
9:30 am
Espresso Coffee Bar
January 23, 2026
| 9:30 am
WTC 14 - Atrium
Visit DMC Events Page
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
DMC Events
10 am
The DMC Scoop
January 23, 2026
| 10 am
WTC 1 - Atrium
Visit DMC Events Page
Join us at 10AM daily for tips and tricks on navigating market. Whether you're a new buyer, new to Dallas or just haven't seen us in a while, this quick rundown of all things DMC is for you.
DMC Events
10 am - 4 pm
Cowboy Parlor - Boot Shine
January 23, 2026
| 10 am - 4 pm
WTC 10 - Atrium
Visit DMC Events Page
Stop by the Cowboy Parlor to get your boots shines by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there.
DMC Events
10 am - 4 pm
Cowboy Parlor - Hat Shaping Sponsored by Hat Masters
January 23, 2026
| 10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page
Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy and check out our Western & English apparel no the 14th floor while you're there!
DMC Events
10:30 am
WTC 13 Mimosa Bar
January 23, 2026
| 10:30 am
WTC 13 - Temps
Visit DMC Events Page
Start your day with a mimosa to sip while you shop the latest styles of apparel and accessories on 13.
DMC Events
12 pm - 3 pm
Initial Charm Bar with Bara Boheme
January 23, 2026
| 12 pm - 3 pm
WTC 13 - Temps
Visit DMC Events Page
Visit Bara Boheme to discover trending jewelry items and express your style with a complimentary permanent bracelet and personalized charm piece. The first 50 retailers to attend will receive a complimentary initial charm, gift bag and other treats!
DMC Events
1 pm
WTC 12 Martini Bar
January 23, 2026
| 1 pm
WTC 12 - Temps
Visit DMC Events Page
Stop by the Temps on 12 for a complimentary martini to enjoy while you look at the latest styles of young contemporary!
DMC Events
2 pm - 4 pm
Western Workshop: Tecovas Leather Personalization with Chapman Calligraphy
January 23, 2026
| 2 pm - 4 pm
WTC 10 - Atrium
Visit DMC Events Page
Join us for an exclusive experience with Chapman Calligraphy and personalize giveaways from Tecovas WTC 10321 - while supplies last!
DMC Events
2:30 pm
AETA Afternoon Treat
January 23, 2026
| 2:30 pm
WTC 10 - Atrium
Visit DMC Events Page
Grab a complimentary cup of coffee or glass of champagne to sip while you browse the latest products in the AETA temps on 10!
DMC Events
3 pm
Rodeo Ritas
January 23, 2026
| 3 pm
WTC 10 - Perms
Visit DMC Events Page
Mosey over to the 10th floor for complimentary margaritas. While you sip, explore a roundup of the latest western, english and crossover apparel and accessories.
DMC Events
3:30 pm
Tamales & Cervezas
January 23, 2026
| 3:30 pm
WTC 14300 Aisle
Visit DMC Events Page
Grab a tamale and beer to fuel up before you discover the latest styles of Western on WTC 14.
DMC Events
4 pm
Sweet Treat Cart
January 23, 2026
| 4 pm
WTC 10th Floor
Visit DMC Events Page
Perk up your sourcing journey with a refreshing treat! Our Sweet Treat Pop-Up Cart is rolling through the 10th floor offering buyers complimentary frozen treats for one hour only. It's the perfect palate-pleaser while you explore fresh finds and discover standout resources across campus.
Saturday, January 24, 2026
DMC Events
9:30 am
AETA Breakfast Bites
January 24, 2026
| 9:30 am
WTC 10 - Café
Visit DMC Events Page
Fuel your morning and your Market strategy with complimentary coffee and light bites in the AETA Temporaries—your first stop toward discovering standout English and equestrian resources.
DMC Events
9:30 am
Espresso Coffee Bar
January 24, 2026
| 9:30 am
WTC 14 - Atrium
Visit DMC Events Page
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
DMC Events
10 am
The DMC Scoop
January 24, 2026
| 10 am
WTC 1 - Atrium
Visit DMC Events Page
Join us at 10AM daily for tips and tricks on navigating market. Whether you're a new buyer, new to Dallas or just haven't seen us in a while, this quick rundown of all things DMC is for you.
DMC Events
10 am - 3 pm
Cowboy Parlor - Boot Shine
January 24, 2026
| 10 am - 3 pm
WTC 10 - Atrium
Visit DMC Events Page
Stop by the Cowboy Parlor to get your boots shines by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there.
DMC Events
10 am - 3 pm
Cowboy Parlor - Hat Shaping Sponsored by Hat Masters
January 24, 2026
| 10 am - 3 pm
WTC 14th Floor
Visit DMC Events Page
Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy and check out our Western & English apparel no the 14th floor while you're there!