Dallas Market Center Continues Western Marketplace Growth with New Apparel and Accessories Showrooms
Dallas Market Center Continues Western Marketplace Growth with New Apparel and Accessories Showrooms Opening for August Markets
Thursday, July 23, 2026
Dallas Market Center, home to the largest Western and English marketplace in the world, continues the expansion of its Western and English marketplace with the addition of new and expanded apparel and accessories showrooms on the 10th floor of the World Trade Center ahead of the August Markets, August 18–21. The latest additions include Shea Baby, Howdy Hanny, and Lovlei Ranch, each establishing new Western showrooms, while Montana West expands to meet growing retailer demand. The additions of these apparel and accessories resources strengthen Dallas Market Center's position as the premier destination for Western and English resources.
"Retailers continue to look to Dallas Market Center for an unmatched assortment of Western products across every category," said Cindy Morris, president and CEO of Dallas Market Center. "These new and expanded apparel showrooms complement the exciting growth of the 10th floor and provide buyers with even more resources as they are buying for the upcoming season."
These additions further expand Dallas Market Center's Western and English apparel and accessories offerings, creating an even more comprehensive destination for retailers seeking apparel, accessories, footwear, workwear, tack, gift, and home décor all under one roof.
Shea Baby: Shea Baby offers Western-inspired children's apparel and accessories that blend classic style with modern comfort, providing coordinated looks for the next generation of cowboys and cowgirls.
Howdy Hanny: Howdy Hanny creates contemporary Western apparel and accessories with bold graphics and trend-driven designs that celebrate Western lifestyle and culture.
Lovlei Ranch: Lovlei Ranch and RB Living feature thoughtfully designed Western lifestyle apparel and home-inspired accessories that combine ranch heritage with everyday style.
Montana West: Montana West is a leading Western accessories brand known for handbags, wallets, and accessories that combine classic Western styling with fashion-forward design. Its expanded showroom reflects continued growth and retailer demand.
The above companies will join the growing lineup of previously announced Western and English showrooms, including H Bar C, Leather Impressions, Pendleton Woolen Mills, Seager, Ferrell, Carhartt Footwear, Red Wing Shoe Company, Old Gringo Boots, Wrangler Footwear, and Hyer Boots. Buyers will have their first opportunity to explore these showrooms during the August markets, August 18–21, when the Apparel & Accessories Market, Western & English Sales Association (WESA) Trade Show, and the American Equestrian Trade Association (AETA) International Trade Show come together in Dallas. For information about all upcoming markets and events, visit the Dallas Market Center website and download the new, completely redesigned Dallas Market Center mobile app. Stay current by visiting Dallas Market Center on Facebook, Instagram, and the DMC Daily Dose blog.
About Dallas Market Center Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gourmet and housewares, home décor, holiday/floral, gifts, lighting, and apparel. Inside its dynamic, 5 million-square-foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education, and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday, and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App.