Dallas Market Center Opens Hotel Blocks for June 2026 Lightovation Ahead of FIFA World Cup Events
Thursday, September 11, 2025
DALLAS - Dallas Market Center has announced that hotel reservations are now open for the June 2026 Lightovation (June 24- 27) show coinciding with Dallas hosting FIFA World Cup 2026 matches. Details Apparel & Accessories Market (June 16-19) and Total Home & Gift Market (June 24-30) are included in a separate announcement.
While the World Cup is expected to significantly increase visitor traffic across the region, Dallas Market Center has secured hotel room blocks with its preferred hotel partners to ensure buyers have access to convenient accommodations at rates consistent with usual June markets. World Cup matches will take place 20 miles away from the market center in Arlington, Texas.
“June Lightovation will be an exciting time in Dallas, with the World Cup happening just outside the city,” said Cindy Morris, president and CEO of Dallas Market Center. “Thanks to early planning, we’ve worked to secure great hotel options at excellent rates, and qualified Lightovation attendees may be eligible for special rebate opportunities. It’s another way we’re making sure guests arrive in Dallas ready to focus on lighting.”
June’s show will follow the typical Lightovation schedule, running Wednesday, June 24 through Saturday, June 27, while January Lightovation will follow the new winter schedule, running Saturday, January 10 through Tuesday, January 13.
Special Event Hotel Policy
To safeguard buyer accommodations during this period of unusually high demand, Dallas Market Center and its hotel partners have implemented a special booking policy designed to protect market guests from being displaced by hotels prioritizing FIFA attendees who may be willing to pay premium rates:
- A non-refundable deposit equal to one night’s room and tax will be charged at the time of booking.
- This deposit will be applied to the total reservation.
- The remaining balance will be collected upon arrival at the hotel.
Qualified attendees who book rooms in our Lightovation blocks by January 16 are entitled to a $100/night rebate on all nights of their stay occurring between June 23-27. A link to request their rebate will be e-mailed after the show; they must be a qualified Lightovation buyer and must have picked up a Lightovation badge to be eligible for this rebate, which can be combined with other earned rebates through the Luminary program. Please note: eligibility ends January 16, 2026, or once hotel blocks are sold out—whichever comes first.
The team at Dallas Market Center is available to help book at any of our partner hotels providing housing options, many within walking distance of campus, with rates beginning at $135 per night. It is recommended that you secure your hotel in advance for the best rate and location. Buyers may book through Market Travel online or by calling 214-744-7444.
For upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gifts, home décor, gourmet and housewares, holiday/floral, gifts, lighting, and apparel and accessories. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.
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