Dallas Market Center Announces Multi-Year Partnership with Fashion Snoops for Trend Forecasting
DALLAS – December 15, 2015 – Dallas Market Center today announced its multi-year partnership with New York City-based global trend forecasting agency, Fashion Snoops, for exclusive trend intelligence debuting at January Apparel and Accessories Market, January 27 – 30, 2016.
“We are extremely excited to be working with Fashion Snoops and their unmatched team of savvy experts who can provide tremendous value for our customers,” said Cindy Morris, President and CEO of Dallas Market Center. “We have always strived to provide our buyers with many forms of fashion education but now we can offer them exclusive, timely information from the leading trend analysis and reporting service in the U.S.”
The partnership, which extends across fashion, home décor, and gift, amplifies Dallas Market Center’s ability to guide buyers towards key trends each market and turn trend intelligence into retail sales. Fashion Snoops will provide Dallas Market Center with custom trend reports highlighting key themes and styles that will give loyal Dallas buyers confidence in knowing they’re buying the on-trend and in-demand products customers are looking for.
“We are excited to partner with Dallas Market Center to provide trend direction for all their shows. We know that buyers from all over the country attend Dallas markets and our goal is to speak to those buyers with clear direction on what not to miss at their shows. Dallas Market Center has a strong and loyal buyer base and we’re excited to get in front of them,” said Lilly Berelovich, President and Chief Creative Officer of Fashion Snoops.
Following the announcement of the partnership, Dallas Market Center will introduce Fashion Snoop’s first report of exclusive S/S ’16 themes and styles via emails, social media, videos and more. Buyers will continue to gain further trend insight during January Apparel & Accessories Market as Dallas Market Center brings the trends to life with curated displays featuring looks from exhibitors throughout the marketplace as well as its Spot.Snap.Share! trend-spotting contest on Instagram.
For a complete list of events, visit the Dallas Market Center website or download the Dallas Market App. Also, keep up-to-date on all market information by visiting Dallas Market Center on Facebook, Twitter, Instagram and Pinterest.
About Dallas Market Center
Founded in 1957, Dallas Market Center is the world’s most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 85 countries, Dallas Market Center offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. The Dallas Market Center website is available at dallasmarketcenter.com.
About Fashion Snoops
Fashion Snoops is a global trend forecasting service and consultancy that helps brands and companies identify and act on the trends and cultural movements that impact their business. In addition to its innovation consulting work, the company offers a subscription-based, online creative platform, a unique resource for trend research, analysis and presentation.
The company’s team consists of 50 industry experts and 100 international researchers. It is headquartered in New York City with offices spanning the globe. For more information, visit www.fashionsnoops.com