Cieli Equestrian is a South African–founded luxury equestrian apparel brand created for riders who value refined style, exceptional comfort, and thoughtful performance. Designed by riders for riders, Cieli brings together technical innovation, distinctive design, and the quiet confidence of understated luxury. Each piece is thoughtfully developed to support the modern rider throughout the full rhythm of her day—from training and competition to time at the barn, travel, and everyday life. Technical fabrics, flattering silhouettes, breathable construction, and carefully considered details allow Cieli apparel to perform beautifully in the saddle while transitioning effortlessly beyond it. Cieli’s South African heritage is an important part of the brand’s identity. Select pieces incorporate distinctive colors, prints, craftsmanship, and design influences that celebrate the beauty and creative spirit of South Africa. This heritage gives the collection a point of view that feels fresh and recognizable while remaining timeless, sophisticated, and easy to wear. The collection includes riding breeches, show shirts, performance tops, technical jackets, lifestyle apparel, belts, and accessories. Every product is selected with intention and designed to earn its place within the collection. Now expanding in the United States, Cieli Equestrian is introducing its distinctive perspective to riders and select retail partners seeking something beyond the familiar. The brand is committed to building meaningful retailer relationships through responsive service, thoughtfully curated collections, dependable support, and respect for each retailer’s market. Cieli Equestrian represents a modern expression of equestrian luxury—confident without being ostentatious, technically capable without sacrificing elegance, and designed to help every rider feel more like herself.
Farriers was built on a simple observation: the hoof pick, one of the most essential tools in any barn, hadn't been redesigned in decades. The category is full of cheap plastic and forgettable bristles — nothing a rider was proud to own, and nothing a farrier would put their name on. So we did something different. We built a hoof pick with an unbending internal metal core, a patented ergonomic comfort grip, a no-splay flange instead of bristles, and a design worth keeping in view instead of buried at the bottom of a tack box. The result is a tool made for buy-once durability and premium enough to sit on a shelf next to the brands your customers already trust, but without breaking the bank. Farriers isn't another accessory — it's a category correction. Belmont Belts was founded by Charlotte, a high school sophomore and dedicated English equestrian who saw a gap the industry hadn't filled. After years in the show ring, Charlotte knew exactly which products were missing from her own tack trunk — and started designing them herself. Each belt is handcrafted in Arkansas from high-grade, authentic leather, built with the same standards Charlotte holds her own show gear to. Every piece is designed to hold up in the barn and look sharp in the ring. Proceeds from Belmont Belts go straight back into Charlotte's riding career, helping fund her show schedule.
Huntley Equestrian & Grand Prix Huntley Equestrian — Founded in 2013 by lifelong competitive equestrians, Huntley Equestrian is a worldwide purveyor of fine equestrian tack, accessories, and lifestyle products defined by refined design, premium materials, and meticulous craftsmanship. Grand Prix — Established in 1979, Grand Prix is a trusted leader in equestrian apparel, offering polished show clothing and riding essentials with classic, ring-ready style.
StressLess® is an innovative, veterinarian-developed equine calming supplement designed to naturally calm and focus horses during stressful situations such as training, showing, racing, or travel. This all-natural, non-herbal formula is specifically crafted to help your horse remain composed and focused without compromising their energy or performance. Manufactured in the USA by Inspire Equine Products, StressLess® aligns with their mission to develop safe, natural, effective, and easy-to-administer products that meet the unique needs of equine athletes.
Quality is at the heart of everything I create. I am passionate about designing riding apparel that is fashionable, comfortable, durable, and flattering—pieces that perform beautifully in the saddle while looking polished throughout the day. For me, equestrian sport is far more than a hobby; it is a lifestyle. Riders deserve apparel that transitions effortlessly from the first ride at sunrise to the last event of the evening without compromising comfort, confidence, or style. Supporting the equestrian community is one of the core values of THEO Equestrian. We are fortunate to be part of a community filled with generous, hardworking, and inspiring people, and giving back is an important part of who we are. We are proud to be in our third year as a sponsor of NAYC and our second year sponsoring the Festival of Champions. This year we sponsored the inaugural Grand Prix Championships. We also proudly sponsor high-point awards and provide support for Flightline Shows, SLDA, Tryon, and Bouckaert Farms. Investing in these organizations and celebrating the accomplishments of riders is our way of supporting the sport and the community that has embraced our brand from the very beginning.