About Us

Dallas Market Center is a family-owned marketplace featuring more than 800 permanent showrooms and hundreds of temporary exhibits available during dozens of trade events hosted each year


Drive your business forward at Dallas Market Center, a global business-to-business trade center. Source the latest products, survey trends, and get inspired.

North America's Leading Wholesale Marketplace

OUR HERITAGE

Founded in 1957 by Trammell Crow, Dallas Market Center is the only family-owned B2B marketplace in the U.S., built to inspire innovation among buyers and sellers. That mission still drives retail decision makers to do business in Dallas today.

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EXPLORE OUR CAMPUS

Dallas Market Center has four buildings, featuring space dedicated to every lifestyle product category. Explore our campus, buildings, floors, and neighborhoods below.






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ADMISSION POLICIES

Dallas Market Center is open exclusively to the trade. Discover more about the credentials needed to access the most comprehensive, wholesale marketplace and trade resource in the world.




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The Dallas Difference

Economic Growth IconECONOMIC GROWTH

The territory served by the Dallas Market Center is the strongest economic region in the U.S., with more than 1 million retail establishments, and growing.

Travel IconFAST & EASY TRAVEL

Centrally located between the West and East coasts, Dallas is easy to travel to, and the Dallas Market Center campus is minutes away from two major airports.


Safe_Secure IconSAFE & SECURE CAMPUS

Our self-contained campus, located 3 miles from downtown, has its own full-time Protective Services team (led by a former senior member of the Dallas Police Department) and is safe year-round.

City Hotels_Dining IconREST WELL, EAT WELL

Plenty of adjacent hotels fit every budget and offer comfort after a full day of business. Plus, there are hundreds of nearby restaurants and bars for every taste, and activities for visitors.

Meet the Leadership Team

Cherie Marcum photo

Cherie Marcum

EVP, Finance

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Cherie Marcum is executive vice president of finance, overseeing financial processes, audits, and budgeting since joining as controller in 2007. She previously held finance roles at Carreker Corporation, Internet America, Northern Telecom, Citizens Communications, and Deloitte & Touche. Marcum earned a B.S. in Accounting from Baylor University and is a CPA.
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Cindy Morris

President & CEO

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Cindy Morris is president and CEO of Dallas Market Center, joining in 1989 and rising through executive vice president of marketing, COO, and her current role since 2015. Under her leadership, DMC has driven strategic growth, international partnerships, and record customer loyalty among its 200,000+ customers. She holds a B.B.A. in Marketing from Texas A&M University.
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Mitzi Tally

EVP, Administrative Services

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Mitzi Tally is executive vice president of administrative services, overseeing lease administration, exhibitor services, trade show operations, HR, and legal/insurance administration. She joined in 1985 at the INFOMART before moving to Dallas Market Center in 1992, becoming EVP in 1995. Tally holds a B.S. from the University of Texas at Austin.
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Amy Huchtons Harper

EVP, Marketing & Retail Development

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Amy Harper is executive vice president of marketing & retail development, leading strategic initiatives connecting retailers and brands across fashion, gift, home, design, and lifestyle industries since joining in 2001. Her career began in retail leadership roles at Gap Inc. and women's specialty stores. She also serves as President of the Fashion Group Foundation of Dallas and holds a B.S. in Fashion Merchandising and Business from Stephen F. Austin State University.
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Dave Savula

EVP, Leasing

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Dave Savula is executive vice president of leasing for gift, floral, design, lighting, and home, joining DMC as a consultant in 2022 before going full-time in 2024. With 30 years of experience, he held executive roles at Merchandise Mart Properties, AmericasMart, and International Market Centers, notably helping grow AmericasMart from $60M to $1.4B and leading its integration after acquisition by Blackstone. Savula holds a B.S. in Business from Georgia State University.
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Jacque Carpenter

EVP, Administrative Services

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Jacque Carpenter is executive vice president of administrative services, leading HR, employee relations, organizational culture, contract administration, and enterprise risk management. She brings experience across nonprofit, manufacturing, healthcare, and unionized environments, overseeing complex vendor, labor, and insurance agreements. Carpenter holds an MBA from the University of North Texas and a B.S. in Communication Studies from UT Austin.
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Jeff Bachman

EVP, Technology & Facilities Service

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Jeff Bachman is executive vice president of technology and facilities services, leading Technology and Engineering initiatives since joining in 1994. Promoted to EVP in 2019, he drives a smart-campus strategy using building automation, machine learning, and AI. Bachman studied Electrical Engineering at DeVry University and is a Cisco Certified Network Professional.
Jill Cunningham photo

Jill Cunningham

SVP, Leasing, Apparel & Accessories

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Jill Cunningham is senior vice president of leasing for apparel and fashion accessories, overseeing strategy for men's, women's, children's, fine jewelry, and Western & English categories. Her team manages the largest women's/children's and western lifestyle marketplaces in the country, following her earlier buying career at Dillard's. In 2023, she was named a Woman to Watch at the Trade Show Executive Gold 100 Awards, and she holds a B.S. in Fashion Merchandising from the University of North Texas.

Why Buyers Love Dallas

Our exhibitors bring together the top brands across the most in-demand categories, and whether you're drawn to home fashion or lifestyle trends, this is where inspiration starts. Buyers are also supported with amenities like concierge programs, dedicated lounges, and market hospitalities.

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Why Exhibitors Love Dallas

Dallas keeps drawing more buyers thanks to its strong regional economy and a dedicated retail development team working to deliver them—plus onboarding and complimentary marketing support to set new exhibitors up for success.

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A Lifestyle Marketplace



Industry Partners

Connect with key industry associations, organizations, media and education partners who provide essential insights, resources, and support to help your business stay competitive and informed.

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QUESTIONS?

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