| Role:
This candidate should be a results-driven team leader experienced in marketplace strategy, project management, forecasts, and results. E-Commerce focus on content management, product and channel strategies, digital marketing, and promotional strategies. Experience with, but not limited to, Wayfair account management and in-house D2C strategy. Detail-oriented and a passion for brand-enhancing and improving sales and profitability growth. This individual will also work alongside our Marketing department to grow our website and online store, enhancing our brand and web presence.
Responsibilities:
Establish the technology stack required to launch and scale marketplace sales channels.
• Work closely with senior executives across the organization to effectively integrate sales optimization strategies with other corporate initiatives to promote healthy growth of the business.
• Work at both the strategic and tactical levels with Marketing to ensure alignment with our D2C growth and sales plans.
• Track and grow sales, provide daily and monthly sales data reports.
• Assist in increasing listing visibility and traffic through marketplace tools and promotions.
• Monitor and analyze Key Performance Indicators (KPIs), visits, conversation rate, ROI, cost analysis, and ACoS.
• Assist in identifying and launching new Marketplace opportunities, including logistical needs, and implementation.
• Ensure that daily site maintenance is conducted; correcting product descriptions, product placement, new item posting, out-of-stock item removal, and functionality meets and exceeds company expectations.
• Detailed maintenance and improvement of listings (title, description, images, reviews, prices, product specs, customer questions, etc.) to increase product ranking.
• Optimize listings for placement and organic search performance.
• Analyze reports from different platforms, present findings, and provide recommendations for areas of growth.
• Assist in comparing the past and current sales trends to determine growth forecast and achieve target.
• Monitor all channels for errors, alerts, questions, and inquiries and resolve with a sense of urgency.
• Respond to internal requests for listing changes and updates.
• Responsible for maintaining marketplace presence and relationships.
• Present sales patterns by category on all listings to identify opportunities and to investigate unexpected sales declines.
• Monitor storefront feedback systems to address negative customer reviews. Solicit further customer feedback or request removal of invalid reviews. Report trends and results to Senior Management.
• Develop new ways to increase brand awareness for Collections Etc. on marketplaces, including the management of customer review solicitations.
• Assist in developing and monitoring demand plan and forecasting models with relevant stakeholders. Forecasting is essential to ensure that adequate inventory levels are maintained and communicated to the customer and internal procurement team members. Work with internal divisions to optimize inventory.
• Conduct keyword research, site analysis/audits, link building, and keyword expansion
• In conjunction with Marketing team, Develop the merchandising strategy to ensure the site is well merchandised according to company directives and brand standards.
• Plan out and execute marketplace promotions to maximize growth
• Ensure marketplace copy and metadata are fully optimized to maximize traffic from search engines
Qualifications and Requirements:
• Digital Marketing: 2-3 year (Preferred)
• Marketing: 2-3 year (Preferred)
• Managing Marketplaces: 2-3 years (Required)
• Bachelor's degree preferred; comparable work experience accepted in lieu of degree
• Demonstrated expertise with vendor extranet
• Skilled at PPC optimization techniques and keyword research
• Demonstrated analytical skills
• Proficient in Microsoft Excel and Access
• Excellent verbal, written, and communication skills.
• Strong ability to multi-task and prioritize.
• Strong interpersonal skills, previous management experience
Previous similar experience required.
Company offers Medical/Dental/Vision, Vacation time, 401K Plan as well as other benefits.
Work Location: On-site - Hialeah FL
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