Marketing Opportunities
Advertise
Want to make maximum impact at market? From super affordable to big and bold, there are options available like the directory, magazine, digital and on-site advertising opportunities (elevator doors, floor dots, signage and more).
Click here for all the advertising/sponsorship programs. Or contact Greg Joselove for details.
Displays
Professionally designed display cases highlight specific niche categories of merchandise and identify trends for retailers during markets. Notify your suppliers of the deadline dates to receive samples before the check-in date. Contact Marquisha Berry or 214-655-7659.
- Displays - Apparel & Accessories Market - Deadline 10 days prior to Market. Download the form.
- Displays - Total Home & Gift Market - Deadline 10 days prior to Market. Download the form.
Fashion Shows
Guest Designer for the Trend Show - The Trend Show is one of the major events during the Apparel & Accessories Markets. A Guest Designer feature during the Trend Show is a sponsorship opportunity that offers great awareness for your brand. Held in the 1st floor atrium of the World Trade Center, this event draws hundreds of buyers sourcing product. The show is professionally produced and uses models from top Dallas agencies. Contact Jamie Majecki for sponsorship details.
Free Zone (Complimentary)
You can provide handouts to buyers in the “Free Zone” during the January and June Total Home & Gift Markets. This area is the only designated promotion point for handouts and flyers (other than inside your booth/showroom). The “Free Zone” is located between Market Hall and the Trade Mart West entrance.
Mobile App / Website Listings (Complimentary)
Website – DMC’s website serves as an online directory for exhibitors to promote their product lines and provide company information. Be sure to update your listing and upload product images. To get started, contact Helen Smith.
Mobile App - Exhibitor listings and categories are also listed on the DMC mobile app (from details you put in your website listing) and can be searched by name or category.
Retailer Info
List of Buyers/Stores – Target your direct mail and telemarketing campaign to the right store before market. For $0.05 per name, purchase a list of registered buyers which can be customized to a specific product category or region of the country. Contact Helen Smith or call (214) 655-6230 with questions. Download Form
Badge Scanner / Mobile App – Two easy ways for exhibitors to scan buyer badges: standalone QR (2D) scanning device or a QR code scanner mobile app.
QR/2D Scanner: You can get a scanning device at most office supply stores. Connect it to your computer and download buyer badge info directly into Excel.
Mobile App: We recommend the QR Code & Barcode Scanner (QRbot) app by TeaCapps.
- For iPhone/iPad: Click here to be redirected to the App Store for QR Code & Barcode Scanner by TeaCapps.
- For Android: Click here to be redirected to Google Play store for QR & Barcode Reader by TeaCapps.
Detailed App Instructions Here
Retail Referral – Name the Top 5 Retailers you want to see in Dallas or integrate your sales list with ours. You’ll stretch your marketing dollars by incorporating your buyer list into Dallas Market Center’s. Your buyers will be contacted by DMC to inform and encourage them to attend the next market.
- Apparel & Accessories store referrals – contact Amy Harper.
- Floral store referrals – contact Amanda Smith.
- Gift & Home store referrals – contact Mellissa Robinson.
- International store referrals – contact Esther Morales.
- Lighting store referrals – contact Laura Van Zeyl.
- Major store referrals – contact Meredith King.
Exhibitor Show Specials/Events & Appearances (Complimentary)
Do you have a market special, event or are any of your designers, authors, or celebrities attending Market? Let buyers know with this complimentary promotional listing of your market specials and appearances that will appear on DMC's mobile app! Just complete the forms below by the deadline. For questions, contact Helen Smith.
For January 2025 Specials/Events/New Lines - Deadline: December 15 - form here.
Social Media & Marketing Graphics (Complimentary)
We have lots of useful graphics to download and share in your marketing plans to customers. Just right click on the image to save to your device:
Social Media Tips - Jump in and extend your marketing through social media across all platforms (Facebook, Instagram, Twitter, Pinterest, and more) by using #dallasmarket when you follow or like our pages. It's free and a great way to reach a new audience. Post pictures to garner more attention!
Submit Images for Marketing (Complimentary)
Submit Photos & New Lines for Marketing - Provide product photos and information on lines new to DMC for consideration in use on social media and other marketing promotions. Submit photos NOW for more chances to be included in upcoming promotions.
IMAGE REQUIREMENTS:
- Professional product, campaign, or lifestyle images. No smartphone pictures.
- At least 300 dpi (the higher the resolution, the better).
- No brand logos or artwork. If your image is selected, your line and showroom will be credited.
- All color photos. No black & whites.
To be considered, send images via Dropbox/WeTransfer meeting the above requirements to: socialmedia@dallasmarketcenter.com
Also, remember to upload photos to your website listing! For help, contact Helen Smith
Valet Coupons
Treat your customers to valet parking! Mail early to customers or hand out during market. Contact Leann Gilbert or call (214)-749-5483 for details. Note that valet is not available during the January & June Total Home & Gift Markets.