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Director of Marketing & Brand Management

Company:  Fine Art Handcrafted Lighting

Date Posted: 12/2/2021

Position responsibilities:
• Lead the development and execution of branding and marketing strategies and tactics in support of brand development and sales revenue goals.
• Develop a comprehensive marketing plan for each fiscal year, to include marketing activities, timelines, and budgets, and works within parameters.
• Generates ideas to better connect our brand with customers, ensuring consistency of promotion and communication of the brand.
• Develops, implements, and executes communication and training programs that bring the brand and its values to life.
• Creates brand advocates by educating, evangelizing, and driving understanding of the FAHL brand capabilities throughout our customer base and internal organization.
• Identifies and attends market, industry, and social functions, with the intent of networking and promoting the FAHL brand message.
• Schedules personal engagements with existing and prospective customers to relay the brand story.
• Collaborates closely with the Sales team directing them to customers and prospects “sold” on the brand for sales follow up.
• Directs the marketing team in developing branding tools including social media, websites, videos and virtual events, presentations, collateral, advertising campaigns, media relations, showroom merchandising, sample requirements, CEU courses, etc.
• Listens intently to market needs on products, services, packaging, quality, technology, etc. and communicates appropriately to internal teams with recommendations
Traits and characteristics:
• Strategic: Visionary creative and analytically minded. Proper balance of “thinker” and “doer”.
• Leadership: Demonstrated ability to inspire, guide and influence others to attain desired results.
• Planning: Ability to think ahead and plan over a 1-3-year time span.
• Well-groomed, outgoing, and energetic.
• Deep curiosity about our industry, customers, and the competitive market landscape.
• Entrepreneurial attitude and passion for the brand.
• Confident, open, and willing to confront difficult issues with the goal of creating positive change.
• Poise, agility, and comfort working with a diverse clientele.
• Able and comfortable traveling for extended periods of time.
Skills & Requirements:
• Undergraduate degree and minimum 5 years demonstrated record of success in senior level marketing position.
• Demonstrated success in previous sales/sales management position
• Extensive knowledge of industry, markets, and business practices.
• Strong understanding of marketing concepts, customer acquisition and retention, social media, & SEO
• Management: Hands-on, decisive management style, with the ability to organize and manage multiple priorities and supervise others
• Highly organized, detailed oriented and analytical problem-solving skills
• Have strong cross-functional and team-building skills with the ability to manage effectively across all aspects and levels of the organization.
• Exceptional communication, presentation and interpersonal skills and strong customer orientation.
• Travel 50% +.
Supervisory Responsibility:
• Marketing Manager
• Marketing Coordinator/Graphics artist
Previous similar experience required.
Company offers Medical/Dental/Vision, Vacation time, 401K Plan as well as other benefits.
Work Location: On-site n3840 W 104th St, Hialeah, FL 33018

To Apply


HR Department
Fine Art Handcrafted Lighting
(305) 821-3850
falresumes@finearthl.com