Dallas Market Center
Jan 22, 2025 Jan 25, 2025

The Premier English Lifestyle and Equipment Showcase

AETA International Trade Show | Jan 22 - Jan 25, 2025

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Market Info

Discover the latest trends and top brands in English riding supplies and lifestyle including apparel, accessories, and equipment as well as lifestyle resources such as gifts and home décor at the prestigious American Equestrian Trade Association (AETA) International Trade Show. Pre-register to join us at the premier global trade event to explore what's new and noteworthy in equestrian offerings and experience the best of the English industry.

 

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+Temp Exhibitors

+Featured Events

Wed, Jan 22

Western Morning Vibes

Event Time: 08:30 AM - 10:30 AM

Event Location: WTC 1 - Atrium
Kick off your day with live country music 

  • Featured Event

DMC Live Podcast Studio

Event Time: 09:30 AM - 10:30 AM

Event Location: WTC 10th Floor

Stop by WTC 10 and listen in on a live taping of leading Apparel, Western & English podcasts!

 


  • Featured Event

Cowboy Parlor - Boot Shine

Event Time: 10:00 AM - 04:00 PM

Event Location: WTC 10 - Atrium
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!

  • Featured Event

Grand Opening Party - WTC 10 Western & English

Event Time: 10:00 AM - 12:00 PM

Event Location: WTC 10th Floor
Join Dallas Market Center and help celebrate the 10th-floor World Trade Center expansion featuring a wide array of prominent Western and English brands in the newly imagined space. Enjoy refreshing drinks, delicious bites, and exciting giveaways. Take home great swag, including a custom-designed horseshoe, bringing luck to the WESA and AETA shows, compliments of Dallas Market Center.

  • Featured Event

Western Workshop: Charlie1Horse Hat Bar

Event Time: 02:00 PM - 05:00 PM

Event Location: WTC 14 - Atrium

Provided by Hat Co. | Charlie1Horse (WTC 14547)

 

Mosey on over to the 14th floor and customize Charlie1Horse's brand new hat while you explore Western resources!

 

Limited availability for the first 75 retailers in line!


  • Featured Event

Fashion Feature: A Retail Conversation

Event Time: 02:00 PM - 03:00 PM

Event Location: WTC 10 - Atrium

Join us for an informative spotlight on demystifying the power of artificial intelligence (AI) for small business owners.

During this Fashion Feature, The Gerson Companies will dive into how AI can transform your retail business, making it more efficient, data-driven, and competitive—without the need for a huge tech budget or complex systems. They will provide AI solutions that streamline operations, enhance customer engagement, and drive sales.

Whether you're just starting to explore AI or looking for practical ways to integrate it into your business strategy, this event will help you understand the latest innovations and trends that are making a difference for retailers across the country.


  • Featured Event

Western & English Pre-Show Party

Event Time: 05:00 PM - 06:00 PM

Event Location: WTC 1 - Atrium
Enjoy complimentary cocktails and music before you take your seats for the Western and English fashion show.

  • Featured Event

Western & English Fashion Show

Event Time: 06:00 PM - 07:00 PM

Event Location: WTC 1 - Atrium
Join us for an evening on the runway as we showcase the newest trends and styles in Western & English. Get inspired and source the looks from WTC 10, 11, and 14 the next day.

  • Fashion Show
  • Featured Event
Event Location: WTC 1 - Cafeteria

Enjoy a night of networking with AETA industry professionals over dinner.

PURCHASE YOUR TICKETS HERE

Pricing:      
Single Ticket - $25 for a buffet dinner and two drink tickets (eligible for beer/wine or a non-alcoholic beverage). There will be a full cash bar available.

There will be a limited number of tickets available at the door.

 


  • Featured Event
Thu, Jan 23

Western Morning Vibes

Event Time: 08:30 AM - 10:30 AM

Event Location: WTC 1 - Atrium
Kick off your day with live country music 

  • Featured Event

DMC Live Podcast Studio

Event Time: 09:30 AM - 10:30 AM

Event Location: WTC 10th Floor

Stop by WTC 10 and listen in on a live taping of leading Apparel, Western & English podcasts!

 


  • Featured Event

Cowboy Parlor - Boot Shine

Event Time: 10:00 AM - 04:00 PM

Event Location: WTC 10 - Atrium
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!

  • Featured Event

Western Workshop

Event Time: 02:00 PM - 05:00 PM

Event Location: WTC 10th Floor

  • Featured Event

Dallas Market Center Western Party

Event Time: 06:00 PM - 08:00 PM

Event Location: WTC 1 - Atrium
 
 

  • Featured Event
Fri, Jan 24

Western Morning Vibes

Event Time: 08:30 AM - 10:30 AM

Event Location: WTC 1 - Atrium
Kick off your day with live country music 

  • Featured Event

DMC Live Podcast Studio

Event Time: 09:30 AM - 10:30 AM

Event Location: WTC 10th Floor

Stop by WTC 10 and listen in on a live taping of leading Apparel, Western & English podcasts!

 


  • Featured Event

Cowboy Parlor - Boot Shine

Event Time: 10:00 AM - 04:00 PM

Event Location: WTC 10 - Atrium
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!

  • Featured Event
Sat, Jan 25

AETA Blue Ribbon Breakfast

Event Time: 09:30 AM

Event Location: WTC 10 - Atrium
Join us for the American Equestrian Trade Association International Trade Show complimentary breakfast and explore the best English brands in the industry.

  • Featured Event

Cowboy Parlor - Boot Shine

Event Time: 10:00 AM - 03:00 PM

Event Location: WTC 10 - Atrium
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!

  • Featured Event