Largest Equestrian Trade Show in North America Welcomed

Record Traffic and Exhibitors to Dallas

--AETA International Trade Show Welcomes Buyers from Around the World--

DALLAS – February 13, 2023 – The American Equestrian Trade Association (AETA) International Trade Show returned to Dallas Market Center January 12-15 and welcomed a record number of retailers as well as an expanded assortment of exhibitors, according to show management.

“This was the largest edition of the show to date,” said Cindy Morris, president and CEO of Dallas Market Center. “Not only was attendance up but we also welcomed many new buyers from across the country and internationally. These buyers experienced a complete lifestyle marketplace that begins with top equestrian top brands but also includes western apparel, accessories, and footwear as well as gifts, home décor, and women’s apparel and accessories.”

AETA is the largest show in the U.S. for the business of equestrian, and the January edition of the show featured more than 100 manufacturers from around the world including notable new and expanding exhibitors. The show has more than doubled in size since the 2021 launch in its new Dallas Market Center home.

Said Melissa Hubbard, CEO of Kerrits, via a LinkedIn post: “We are feeling so energized… Dallas Market Center has brought this show back to life in a way I honestly didn’t think would happen.”

Added Susan Krueger, founder and president of Chestnut Bay Apparel: “Now that the AETA market has permanently relocated to the Dallas Mart, you feel that there is tangible energy, with terrific lighting, wonderful accommodations, accessibility from anywhere in the world, and a really wonderful and helpful staff that sets this show apart from the shows of the past.”

New exhibitor Franz Schockemohle commented: “I’m surprised how big [the show] has grown…that attracts more buyers. So I’m quite happy how it’s running, and we are fully booked.” Added Charlotte De Cugnac with French EQ: “I can come to Dallas and save a month of traveling to my customers and that’s worth a lot, too.”

Total buyer attendance was more than 100% ahead of the January 2022 show, but perhaps more importantly the number of new buyers was up 56%. The show attracted top equestrian buyers from across the country as well as key retailers from Canada and other countries.

Influencer Bethany Lee (@myequestrianstyle) observed: “I can’t think of anywhere else that has this many equestrian brands all in one place. That’s a huge pull to come to the Dallas Market.” Added influencer Alle Justyn (AlleEquestrian):
“It’s great to cross over from English to Western and to see what everyone’s doing in all of the industries.”

Western, Apparel, Accessories, Gift, and Home Resources

In addition to the 100+ equestrian exhibitors, buyers had access to hundreds of additional resources at the WESA International Western/English Apparel & Equipment Market as well as the Dallas Apparel & Accessories Market. Apparel and accessories brands as well as gift and home showrooms were open during the show in the Trade Mart, World Trade


Center, and IHDC building. These exhibitors featured many options for equestrian retailers including women’s apparel and accessories, home accents, gifts, holiday, spa and wellness, paper products, gourmet items, and more. A special exhibit of

select gift items was featured in the AETA tradeshow space on the 10th floor.

The next AETA International Trade Show show takes place August 23-26, 2023. For future markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. With thousands of free parking spaces, hotel shuttle buses, efficient dock services, well-maintained vertical transportation, boosted cell phone coverage, enhanced WiFi, and on-site restaurants and catering, DMC’s superior facilities make shopping these markets convenient, enjoyable, and lucrative. Throughout the last six decades, the company has remained committed to ensuring that customers receive the support services they need to make their business experience in Dallas successful.