THE GOODS by Brand Assembly to Debut at Dallas Apparel & Accessories Market

Open House on January 11 featuring DanielXDiamond and looks worn by Carrie Underwood, Gwen Stefani, and Miranda Lambert

DALLAS – December 15, 2022 – Dallas Market Center has announced that THE GOODS by Brand Assembly, a new showroom and trade experience, will debut at the upcoming Apparel & Accessories Market, January 10-13, 2023.

The 17,000 square foot space located on the 10th floor showcases more than 40 exceptional and elevated brands presenting their collections across all product categories including apparel, accessories, footwear, gift, home décor, and western.

Ready to wear from Aqua Bendita, Alyson Eastman, Place Nationale, Marine Layer, It is Well and others are complemented by accessories from brands including KUU, Sierra Winter, Nash & Ivy, Wanderlust & Co in addition to select footwear lines and western collections from DanielXDiamond, Kit Santa Fe, City Boots, and more."

To celebrate the new space, an open house will be held January 10-12, with an opening party taking place January 11th from 4-6 p.m. Special guest is DanielXDiamond, featuring pieces from their iconic collection and a display of looks worn by Carrie Underwood, Gwen Stefani, and Miranda Lambert.

THE GOODS by Brand Assembly will be open for all major trade events in 2023, including Apparel & Accessories Markets as well as Total Home & Gift Markets. In addition to apparel, accessories and footwear, the showroom will begin integrating gift and home decor products to create a complete lifestyle experience.

“This is a tremendous addition to our marketplace,” said Cindy Morris, president and CEO of Dallas Market Center. “Brand Assembly has been a valuable partner for several years, delivering elevated contemporary brands to our apparel shows. But this permanent space, open for markets throughout the year, will give buyers a destination in Dallas for unique, on-trend products selected by Hillary and her team.”

Said Hillary France, CEO and co-founder of Brand Assembly: “Dallas is a marketplace that offers us the unique opportunity to build THE GOODS by Brand Assembly concept, blending a sense of designed permanence with the excitement and bustle of trade show activity. It allows us to connect our brands and retailers helping them discover new brands across all categories, within a comfortably elevated marketplace environment.”

Other Marketplace Expansions + Noteworthy New & Returning Collections

In addition to THE GOODS by Brand Assembly, other resources are debuting or expanding for January 2023. The show grew by 20% in 2022 and continues to be the largest marketplace in the country for women’s apparel, accessories, and footwear.

Footwear is a category enjoying tremendous growth in Dallas—with the number of exhibitors up 45% compared with 2021. Its new location on the 10th floor allows for a greater number of brands. New and Noteworthy brands for January include Birkenstock, Frye Footwear, Philippe Model Paris, Victoria Shoes and Bullboxer USA.

Apparel and accessories exhibitors also continue to grow. On the 10th floor is a 25% expansion of Young Contemporary that includes Endless Blu, Fun 2 Fun, Day + Moon, and Sky to Moon. The 12th floor Young Contemporary is sold out. On the 13th floor, permanent showrooms have grown substantially in the last 6 months including PJ Harlow, Duo Threads, My Saint My Hero, Agency Showroom to name a few. And on the 15th floor January will see more expansions of current exhibitors with just a handful of showrooms left to lease. January Market will be a launch market for the lines Love The Label, Felicite, and DL 1961.

For New Buyers

New buyer applications are at record levels, and to support new buyers, Dallas Market Center is offering a daily new buyer orientation. Attend the New Buyer Scoop each morning during the Apparel & Accessories Market at 9 a.m. on the 1st floor of the World Trade Center for tips and tricks to prioritize your day and a rundown of what’s new.

Gift, Home Resources

With Total Home & Gift Market taking place January 4-10, there will be dozens of gift and home showrooms open during the show in the Trade Mart, World Trade Center, and IHDC building. They will feature many options from leading brands including home accents, candles, holiday, spa and wellness, paper products, gourmet items, and more.

Major Stores, Buying Groups, and Associations

We are welcoming major stores representing hundreds of millions of dollars in purchasing power. Those special partners include Boot Barn, Buckle, Choctaw Casino Retail, Landry’s Retail, Cavenders, Scheels, Tylers, and Von Maur. Retailer Apricot Lane will host franchise meetings for all 100+ franchise locations/owners.

Unmatched Hotel Offers

Dallas Market Center partner hotels are offering new, lower rates to support buyer travel budgets. Dozens of hotels, many within walking distance of the campus, are offering updated rates as low as $119. Rates valid until 2 weeks prior to Market, based on availability and are subject to change at any time so please reach out to Market Travel online or by calling 214-744-7444.

Additional January Trade Events

In addition to Apparel & Accessories Market, other trade events this winter offer buyers a safe and welcoming marketplace at Dallas Market Center. Events include Total Home & Gift Market (January 4-10; Temps January 4-7); Lightovation (January 10-13); KidsWorld (January 10-13); WESA’s International Western/English Apparel & Equipment Market (January 12-15) and AETA International Trade Show (January 12-15).

For upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Daily Dose.

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gourmet and housewares, home décor, holiday/floral, gifts, lighting and apparel. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.