The SMART Center—New Seminar, Hospitality, and Event Space—to Open at June Lightovation

—Keynotes from business experts to kick off Grand Opening—

DALLAS – April 19, 2018 – Dallas Market Center and the American Lighting Association have announced plans to open The SMART Center, a new 6,000 square foot education and activity center, at the June 20-23 edition of Lightovation—Dallas International Lighting Show, the largest residential lighting trade event in North America.
The SMART Center, powered by Dallas Market Center and the American Lighting Association, will be located in Trade Mart 4826 and includes a seminar suite, lounge space, and reception area that will be open to all registered attendees, exhibitors and guests throughout the show. The SMART Center replaces, expands, and upgrades ALA’s previous seminar location in the World Trade Center.
The SMART Center, named as an acronym for where Showrooms, Manufacturers And Reps Thrive, will serve as a central hub for show and association information, networking, education and inspiration for all segments of lighting, uniting the mission of Dallas Market Center and the American Lighting Association to connect business leaders with the latest industry intelligence and one another in order to create better business.
“To offer our customers a dedicated suite featuring unmatched comfort, customer service, inspiration and knowledge is a key benefit for everyone attending the show,” said Cindy Morris, president and CEO of Dallas Market Center. “To work together with the American Lighting Association makes it all the more special. There’s no doubt that The SMART Center will only enhance our reputation as the leader of lighting innovation, style, and hospitality.”
“We are thrilled to partner with Dallas Market Center and to help create a dynamic center of activity and understanding within the lighting marketplace,” said Eric Jacobson president of the American Lighting Association. “This is a vision fulfilled with great attention to detail and responsive to the specific, modern needs of our industry’s leaders. We look forward to inaugurating The SMART Center with a superb series of events.”
As the entire lighting industry gathers for Lightovation, all are welcome to attend the Grand Opening celebration for The SMART Center at 9am on Wednesday, June 20, with a ribbon-cutting and toast, which will be followed by eight Certified Lighting Consultant (CLC®) accredited educational opportunities during the course of market, including two top-notch keynotes.
A morning keynote at 10am on Wednesday, June 20, will feature popular and memorable past ALA Conference speaker Jon Schallert, presenting “The New Rules of Business Success: Capturing Today’s Consumer as a Destination Business.” This session will provide practical, affordable actionable tools to help lighting retailers optimize customer traffic, impact and loyalty.
An afternoon keynote at 3pm that afternoon will feature Leslie Carothers, the home furnishings industry’s leading social media expert, presenting “Social Media Tools Proven to Drive Store Traffic.” This session will cover results-driven methods for using digital assets and platforms to increase foot traffic, website engagement and mobile search.
Wednesday’s programming in The SMART Center will also include a Lunch & Learn session at noon with Peter Romaniello on the subject of connected lighting. And the Lighting Showroom Coalition Facebook group will host a meetup in the space at 11am for its current members and retailers who may be curious about joining.
On Thursday, June 21, The SMART Center will host a full day of NKBA-accredited educational sessions in partnership with the National Kitchen & Bath Association (NKBA) and the Kitchen & Bath Industry Show (KBIS). These four sessions are as follows:
9am: “Advanced Lighting for Kitchens & Baths,” Karyn Judd Reilly, CKD, NCIDQ, designer and educator, Lights My Soul
11am: “Rewriting the Rules on Kitchen Lighting,” Doug Walter, owner, Doug Walter Architects
2pm: “Designing Lighting Aesthetics for the Kitchen and Bathroom,” Patricia Davis Brown, CKBD, owner, Patricia Davis Brown Design, LLC
4pm: “How to Elevate Your Designs With Thoughtful Lighting,” Tammy Mackay, AKBD, interior designer, Design Eye
Thursday hospitality in The SMART Center will include a Beers With Peers event at 5pm for ALA’s Young Executives and ART’s Under 40 groups.
The formal programming in The SMART Center for June Lightovation will conclude with an 11am session on Friday, June 22, featuring ALA’s Director of Engineering, Terry McGowan. This session will introduce the new ALA/IES Residential Lighting Standard for Interior and Exterior Residential Environments.
For the first time, all educational programming will be complimentary, underwritten by DMC, ALA and Lightovation exhibitors to commemorate the opening of The SMART Center. Space is limited, so pre-registration is encouraged and will soon be open on ALA’s newly launched member-focused website
Even outside of the seminar and event schedule, Lightovation participants are welcomed and encouraged to use The SMART Center to relax, network, and collect helpful information, including planning and booking for the September 24-26 ALA Conference in Asheville, NC, and the January 16-20, 2019, edition of Lightovation.
State-of-the-art technology within the The SMART Center will include interactive screens to search products, events and promotions, as well as convenient charging stations and boosted WiFi. 
Lightovation at Dallas Market Center offers lighting decision makers the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories, along with home décor, gifts, holiday and floral, housewares and gourmet, and artisan products.
Dallas Market Center is located in the strongest economic zone in the U.S., and five of the 10 fastest growing cities in the U.S. are located within Texas. In addition, travel costs to Dallas are the lowest among all major market destination cities. In addition to two convenient airports and more than 8,000 free parking spaces, an efficient regional rail system offers a Dallas Market Center station directly behind the marketplace for easy access to downtown and other destinations.
Additional information about the next edition of Lightovation is available on the Lightovation page of the Dallas Market Center website. Keep up with the latest developments by following the #Lightovation hashtag on social media or via the Lightovation Facebook page or Dallas Market Center’s own FacebookTwitter, and Instagram feeds.

About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus near downtown Dallas, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products via open-daily showrooms and from exhibitors participating in trade events held throughout the year. The Dallas Market Center website is available at