Billy Reid: A Modern Southern Studio From our home in Florence, Alabama, we at Billy Reid have been making expertly crafted, standout clothes for more than 20 years. We have earned some of the most prestigious honors in fashion, including four CFDA awards. More importantly, we make clothing that is built to last. We believe in creating fewer, better things. This approach balances sustainability and artisanship. We take your favorite wardrobe staples and improve them through unexpected, high-quality d