Hello Edie was founded in 2011 by Elise Doran Boxx. The brand, originally named Edie Jewels, was a collection of minimalist, everyday wear pieces. In 2021, Hello Edie was introduced and the brand shifted focus to more artisanal products that are 100% handmade in house from start to finish. These flexible, durable, lightweight, one of a kind pieces are now the heart of our business, while still offering a smaller selection of minimalist, everyday pieces.