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VP of Digital Technology

Department:  Information Technology

Date Posted: 2/19/2021

Position Summary:

The Vice President, Digital Technology will provide leadership, vision, and accountability in setting the strategic direction of all Dallas Market Center’s digital initiatives. This position will also oversee the design, development, and management of Dallas Market Center’s website, CMS, custom applications, mobile applications, and associated digital properties. Additional responsibilities include key analytics, database management, website optimization, usability, and cross-platform brand adherence.


Position Description:

  • Sets and manages the development team’s priorities to ensure appropriate and efficient use of all technical resources

  • Is instrumental in defining Dallas Market Center’s web/digital strategies and driving them to execution

  • Serves as a strategic partner and trusted advisor to cross-functional, senior-level management

  • Proactively works with key stakeholders to identify problems and provide creative solutions that positively impact the organization

  • Meets with internal customers to understand specific technological needs company-wide

  • Develops strategy and implements marketing technology efforts to improve the business

  • Directs change management, including implementation of new marketing technology rollouts, while understanding requirements and preventing scope creep

  • Conceptualizes and builds high-fidelity prototypes that articulate direction on new projects to the development team

  • Manages marketing technology while understanding usage in order to optimize or change application adoption to maximize DMC’s investments, e.g. Hubspot

  • Oversees software training and user adoption including data security, data integrity, and product enhancements

  • Designs and implements strategies to improve key business metrics that directly impact Dallas Market Center’s bottom line

  • Utilizes specific front-end and design technologies to modify and maintain all web properties

  • Oversees and implements multiple projects simultaneously and serves as liaison for all business units

  • Performs other duties as assigned by management

 Positions Supervised:

  • Senior Product Manager 

Required Education:

  • High School diploma or equivalent

  • Bachelor’s Degree in related field or equivalent work experience

 Required Experience:

  • Minimum of 5 years managing mid- to large-scale technical projects in dynamic environments

  • Ability to conduct high-level technical and business analysis

  • Ability to create clearly articulated strategies and documentation

  • Ability to assist varied business units with development of user requirements

  • Intermediate to advanced understanding of core business strategies

  • Independent thought applied to continuous process improvement

  • Ability to formulate, implement, and manage new ideas and solutions

  • Minimum of 5 years in front end web design and development

  • Advanced knowledge of front end tools such as HTML / CSS / jQuery

  • Intermediate knowledge of XML and the use of XML style sheets

  • Intermediate knowledge of programming languages such as ASP.NET

  • Working knowledge of databases such as SQL Server, MySQL

  • Proficient with Microsoft Office

 Physical Requirements:

  • Ability to sit in an office environment for the majority of each day

  • Ability to walk/stand an extended amount during events 

Required Competencies:

  • Communication: Effectively listens to others and makes clear and effective oral presentations to individuals and groups regarding work-unit or organization issues. Communicates effectively in writing; is clear, concise and easily understood.

  • Conflict Management: Anticipates or seeks to resolve confrontations, disagreements, or complaints in a constructive manner.

  • Creative Thinking: Develops insights into problems or creates a work environment that encourages innovative thinking and “outside-the-box” solutions to problems.

  • Evaluation: Monitors work-unit programs, evaluates outcomes, and improves organizational efficiency and effectiveness.

  • External Awareness: Becomes and remains informed of external trends, interests, and issues with potential impacts on internal organization policies, procedures, operations, positions, and practices.

  • Flexibility: Adapts to change in the work environment in ways that help work-unit staff keep projects “on course.”

  • Interpersonal Skills: Considers and appropriately responds to the needs, feelings, capabilities, and interests of others.

  • Leadership: Identifies and adapts leadership style to situations and people; demonstrates high standards of behavior; empowers subordinates; consistently and effectively motivates work unit.

  • Planning: Establishes policies, guidelines, plans, and priorities required to meet work-unit or organization objectives.

  • Problem Solving: Recognizes and defines problems; challenges others to identify alternative solutions, and plans to solve those problems.

  • Resource Utilization: Responsibly spends financial resources in ways that result in ultimate accomplishment of work-unit or organizational objectives. Effectively and efficiently uses materials, supplies, equipment, systems or organization facilities.

  • Self-Management: Engages in the effective use of self-assessment and self-management techniques in order to improve own performance proactively and continuously. Exhibits full responsibility for one’s own work achievements and consistently maintains a high level of self-management that contributes to sustained high performance.

  • Systems/Technology: Manages the use of technologies in the context of achieving work-unit or organization objectives. Understands systems and technologies, including their interrelationships and impacts, and applies that understanding to advance the achievement of work-unit or organization objectives. Demonstrates technical proficiency and comprehends impact upon work unit responsibility.

  • Time Management: Effectively uses the time available to complete work tasks and activities that lead to the achievement of expected work objectives (as results or outputs).

To Apply

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Dallas Market Center
Human Resources
2100 Stemmons Freeway
Dallas, TX 75207